Reilly Chance Collection
Heritage Craftsmanship, Powered for E-commerce
Reilly-Chance Collection is a Texas-based atelier that hand-crafts luxury bedding, drapery and home decor. Looking for an online flagship that felt as bespoke as its products and could showcase 300+ SKUs.
Needs
Industry
"What I love about what you guys have done is, like, we have a great product. And you guys are making it look that way online… that's what we needed to do."
Results
After our partnership with Lantern Sol
Overall Website Performance
80/100
According to Microsoft’s Clarity
Load Time (LCP)
1.98s
Fast content load
Quick Interactivity (INP)
224ms
Site’s response to user interaction
Smooth User Experience
<5%
Inactive / rage clicks
High Intent of Purchase
+57%
of users show medium to high buying intent
Built on a clean, low-clutter grid with solid white space, the site keeps busy fabrics in focus without distraction. A muted cream-and-bronze palette, clear labels, and punchy headings help shoppers scan by size, style, or room. Multiple paths drive action, headline offers up top, a new “Collections” lane on the home page, and a gallery modal that lands on the exact item tagged. Quick-add buttons, mobile-ready layouts, and trust badges remove friction from browse to checkout, turning interest into orders in just a few taps.










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