Crafted to Convert: Redefining a Handmade Brand on Shopify

Graber Woodworks is a handcrafted woodworking brand creating precision-made furniture and functional wood products. This project focused on redesigning its first Shopify experience, translating craftsmanship into a clean, conversion-ready interface built for clarity and scale.

Needs

Logo RedesignWebsite Redesign & Development

Industry

Furniture & DecorCustom Crafts

Before

Dense layouts competing for attention
Inconsistent visual rhythm
Product value not clearly framed
Functional, but visually not telling much

After

Calm, gallery-like presentation
Strong visual hierarchy and flow
Elevated brand perception
Improved readability and product focus
Stronger conversion paths across all pages
Scalable design system for future growth
A clean browsing experience that builds trust

‘‘The team lantern saw have done such a fine job on my new website! Especially David I feel undeserving how they went above and beyond to meet my expectations! Thanks so much guys, I’m looking forward to working together on the expansion of this website for us to come!’’
Brian G. - Founder

Hear From the Client

Results

Impact of the new UX/UI Design vs. Previous Period

New Customer Growth

+20%

Order Volume Increase

+17%

Customer Retention

+142%

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The goal of this project was to elevate the brand’s digital presence while creating a conversion-ready ecommerce experience that scales across products, collections, and custom work inquiries.

The design approach prioritized restraint and intention, allowing structure and rhythm to shape the experience. Visual decisions were made to reduce friction, reinforce focus, and create a sense of confidence throughout the journey. The interface balances clarity with warmth, using consistency and proportion to guide attention while maintaining a quiet, refined presence across every interaction.