InfiniWell

The 6-Month SEO Overhaul Unlocking +106% Growth

SEO

"Jay has been an outstanding partner, boosting our SEO with 408 new keywords in the top 100, 14 in the Top 3, and increasing our average monthly traffic by 947 visitors. Great work and results!"

Michael Scanlon – Director of E-commerce Strategy

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Challenge & Early Steps

InfiniWell struggled to gain traction in organic search. With a Domain Rating stalled at 30, fewer than 1,000 keywords ranking (only 40 in top 3), and monthly organic traffic capped at 4.6K, their visibility in peptide-based wellness remained minimal. Competitors dominated high-intent terms, leaving InfiniWell with little organic momentum. To break this ceiling, we rebuilt the site’s technical foundation, refined keyword targeting, and mapped a content strategy focused on high-value, service-related terms.

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Results

Following the SEO overhaul, InfiniWell’s keyword portfolio grew from 1,000 to 1,343 rankings, with 20 new terms breaking into the Top 3. This visibility uplift translated into +672 additional monthly organic visits and +$367K in revenue growth. With high-value peptide wellness terms now secured, InfiniWell established itself as a leading authority in its niche.

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From 1,000 to 1,343 Keywords and $118.8K/mo Revenue 

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InfiniWell

The 6-Month SEO Overhaul Unlocking +106% Growth

Tib Bar Guy offers Innovative Fitness Equipment Designed for Home & Comercial Gyms.
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.

Needs

SEO

Industry

Wellness and Fitness

"Jay has been an outstanding partner, boosting our SEO with 408 new keywords in the top 100, 14 in the Top 3, and increasing our average monthly traffic by 947 visitors. Great work and results!"

Michael Scanlon – Director of E-commerce Strategy

Challenge & Early Steps

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Results

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From 1,000 to 1,343 Keywords and $118.8K/mo Revenue 

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InfiniWell

The 6-Month SEO Overhaul Unlocking +106% Growth

SEO

Needs

Industry

Challenges

Listings were flagged or suppressed due to non-compliant main images with added graphics and text. Product variations were published as separate listings, fragmenting customer experience. Reviews were scattered across listings, weakening overall social proof. Users faced confusion when selecting options, leading to drop-offs and missed conversions.

Results

After our partnership with Lantern Sol

Increase in Conversions

+390%

Enhancement in ROAs

+281%

Email Revenue Achieved

+$280k

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Optimized titles and enriched listing details are expected to boost keyword relevance and search visibility. Clearer variation logic and structured presentation simplify customer decision-making, contributing to higher conversion potential. Consolidated reviews enhance trust by centralizing social proof. With compliant images and fully optimized content, listing suppressions are eliminated. The overall storefront now delivers a unified, branded, and seamless shopping experience.