The 6-Month SEO Overhaul Unlocking +106% Growth
"Jay has been an outstanding partner, boosting our SEO with 408 new keywords in the top 100, 14 in the Top 3, and increasing our average monthly traffic by 947 visitors. Great work and results!"
Challenge & Early Steps
Results
From 1,000 to 1,343 Keywords and $118.8K/mo Revenue
The 6-Month SEO Overhaul Unlocking +106% Growth
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.
"Jay has been an outstanding partner, boosting our SEO with 408 new keywords in the top 100, 14 in the Top 3, and increasing our average monthly traffic by 947 visitors. Great work and results!"
Challenge & Early Steps
Results
From 1,000 to 1,343 Keywords and $118.8K/mo Revenue
The 6-Month SEO Overhaul Unlocking +106% Growth
Challenges
"Jay has been an outstanding partner, boosting our SEO with 408 new keywords in the top 100, 14 in the Top 3, and increasing our average monthly traffic by 947 visitors. Great work and results!"
Michael Scanlon – Director of E-commerce Strategy
Challenge & Early Steps
InfiniWell struggled to gain traction in organic search. With a Domain Rating stalled at 30, fewer than 1,000 keywords ranking (only 40 in top 3), and monthly organic traffic capped at 4.6K, their visibility in peptide-based wellness remained minimal. Competitors dominated high-intent terms, leaving InfiniWell with little organic momentum. To break this ceiling, we rebuilt the site’s technical foundation, refined keyword targeting, and mapped a content strategy focused on high-value, service-related terms.
Performance by area
SEO strategies led to 615% growth in top 10 keyword rankings.
We consistently hit & exceeded the monthly ROAS goal for the account
We consistently hit & exceeded the monthly ROAS goal for the account
The 6-Month SEO Overhaul Unlocking +106% Growth
Challenges
"Jay has been an outstanding partner, boosting our SEO with 408 new keywords in the top 100, 14 in the Top 3, and increasing our average monthly traffic by 947 visitors. Great work and results!"
Michael Scanlon – Director of E-commerce Strategy
Challenge & Early Steps
InfiniWell struggled to gain traction in organic search. With a Domain Rating stalled at 30, fewer than 1,000 keywords ranking (only 40 in top 3), and monthly organic traffic capped at 4.6K, their visibility in peptide-based wellness remained minimal. Competitors dominated high-intent terms, leaving InfiniWell with little organic momentum. To break this ceiling, we rebuilt the site’s technical foundation, refined keyword targeting, and mapped a content strategy focused on high-value, service-related terms.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
The 6-Month SEO Overhaul Unlocking +106% Growth
Challenges
"Jay has been an outstanding partner, boosting our SEO with 408 new keywords in the top 100, 14 in the Top 3, and increasing our average monthly traffic by 947 visitors. Great work and results!"
Michael Scanlon – Director of E-commerce Strategy
Challenge & Early Steps
InfiniWell struggled to gain traction in organic search. With a Domain Rating stalled at 30, fewer than 1,000 keywords ranking (only 40 in top 3), and monthly organic traffic capped at 4.6K, their visibility in peptide-based wellness remained minimal. Competitors dominated high-intent terms, leaving InfiniWell with little organic momentum. To break this ceiling, we rebuilt the site’s technical foundation, refined keyword targeting, and mapped a content strategy focused on high-value, service-related terms.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
The 6-Month SEO Overhaul Unlocking +106% Growth
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REDESIGN BEYOND AESTHETICS
TARGET
CHALLENGE
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PROPOSAL
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We removed that friction by making clarity a priority. Each product features a descriptive title, visible price, and compatibility tags. Icons highlight key features. Building customer confidence before they even reach color or quantity options.
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Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
The 6-Month SEO Overhaul Unlocking +106% Growth
Challenges
Challenge & Early Steps
"Jay has been an outstanding partner, boosting our SEO with 408 new keywords in the top 100, 14 in the Top 3, and increasing our average monthly traffic by 947 visitors. Great work and results!"
InfiniWell struggled to gain traction in organic search. With a Domain Rating stalled at 30, fewer than 1,000 keywords ranking (only 40 in top 3), and monthly organic traffic capped at 4.6K, their visibility in peptide-based wellness remained minimal. Competitors dominated high-intent terms, leaving InfiniWell with little organic momentum. To break this ceiling, we rebuilt the site’s technical foundation, refined keyword targeting, and mapped a content strategy focused on high-value, service-related terms.
Challenges
Results
Following the SEO overhaul, InfiniWell’s keyword portfolio grew from 1,000 to 1,343 rankings, with 20 new terms breaking into the Top 3. This visibility uplift translated into +672 additional monthly organic visits and +$367K in revenue growth. With high-value peptide wellness terms now secured, InfiniWell established itself as a leading authority in its niche.
$90,000
$180,000
Challenge & Early Steps
Challenges
From 1,000 to 1,343 Keywords and $118.8K/mo Revenue
Challenge & Early Steps
per click
It's not just about spending, it's about strategy. We didn't just throw more money at the problem. We scaled the brand by making every dollar smarter. We cut waste, improved ad quality, and built a strategic foundation that turned a stagnant account into a high-performing growth engine. This wasn't just optimization—it was a complete business turnaround.
The 6-Month SEO Overhaul Unlocking +106% Growth
Challenge & Early Steps
Our strategy was to create a premium, nostalgic, and emotionally resonant shopping experience tailored specifically to Gen X.
Challenge & Early Steps
We centered the design around “earned indulgence,” blending luxury with subtle 80s/90s inspiration without looking childish. The UX focused on clear navigation, clean product discovery, and trust-building for high-ticket items, while the brand voice used confident, relatable messaging that speaks to Gen X’s life stage.
Visually, we paired sophisticated neutrals with retro accents and high-quality lifestyle photography to deliver a modern yet nostalgic look that feels both premium and personal.
Results
After our partnership with Lantern Sol
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The 6-Month SEO Overhaul Unlocking +106% Growth
Challenge & Early Steps
Unintuitive UX/UI with high purchase friction
No structure for technical product information
Weak product imagery, low brand credibility
No calculator for complex peptide dosages
No B2B access control
No affiliate, referral, or subscription tools
Brand feel neither scientific nor approachable
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Redesigned with science-forward, frictionless UX
AI-generated product photography, brand-aligned
Sami B2B lock for gated professional access
Custom calculator for complex peptide dosages
ShopJar affiliate program + subscriptions app
Cohesive identity: authoritative yet approachable
A clean browsing experience that builds trust
‘‘The team lantern saw have done such a fine job on my new website! Especially David I feel undeserving how they went above and beyond to meet my expectations! Thanks so much guys, I’m looking forward to working together on the expansion of this website for us to come!’’
Challenge & Early Steps
BRIAN G. - FOUNDER
Results
Impact of the new UX/UI Design vs. Previous Period
The goal of this project was to rebuild Beacon's digital presence from the ground up; transforming a technically complex, low-trust experience into a conversion-optimized ecommerce platform built for a high-consideration purchase environment.
The design approach centered on information hierarchy and credibility signaling, structuring PDPs with tabbed content architecture, downloadable technical references, and formula-forward visuals to reduce cognitive load without sacrificing scientific accuracy. Custom calculator logic addressed a key drop-off trigger, while controlled whitespace, typographic authority, and AI-assisted product imagery closed the gap between a research-grade brand and a consumer-ready experience. The early data confirms the approach: within the first week of launch, before any SEO or email/SMS activation, the site generated ~20 new customers, its first subscription, a 50% lift in orders, and 44% growth in gross sales. A direct signal that the UX is reducing friction and the foundation is built to scale.
