InfiniWell

The 6-Month SEO Overhaul Unlocking +106% Growth

SEO

"Jay has been an outstanding partner, boosting our SEO with 408 new keywords in the top 100, 14 in the Top 3, and increasing our average monthly traffic by 947 visitors. Great work and results!"

Michael Scanlon – Director of E-commerce Strategy

Challenge & Early Steps

InfiniWell struggled to gain traction in organic search. With a Domain Rating stalled at 30, fewer than 1,000 keywords ranking (only 40 in top 3), and monthly organic traffic capped at 4.6K, their visibility in peptide-based wellness remained minimal. Competitors dominated high-intent terms, leaving InfiniWell with little organic momentum. To break this ceiling, we rebuilt the site’s technical foundation, refined keyword targeting, and mapped a content strategy focused on high-value, service-related terms.
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Results

Following the SEO overhaul, InfiniWell’s keyword portfolio grew from 1,000 to 1,343 rankings, with 20 new terms breaking into the Top 3. This visibility uplift translated into +672 additional monthly organic visits and +$367K in revenue growth. With high-value peptide wellness terms now secured, InfiniWell established itself as a leading authority in its niche.
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From 1,000 to 1,343 Keywords and $118.8K/mo Revenue


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InfiniWell

The 6-Month SEO Overhaul Unlocking +106% Growth

Tib Bar Guy offers Innovative Fitness Equipment Designed for Home & Comercial Gyms.
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.
Needs
SEO
Industry
Wellness and Fitness

"Jay has been an outstanding partner, boosting our SEO with 408 new keywords in the top 100, 14 in the Top 3, and increasing our average monthly traffic by 947 visitors. Great work and results!"

Michael Scanlon – Director of E-commerce Strategy

Challenge & Early Steps

InfiniWell struggled to gain traction in organic search. With a Domain Rating stalled at 30, fewer than 1,000 keywords ranking (only 40 in top 3), and monthly organic traffic capped at 4.6K, their visibility in peptide-based wellness remained minimal. Competitors dominated high-intent terms, leaving InfiniWell with little organic momentum. To break this ceiling, we rebuilt the site’s technical foundation, refined keyword targeting, and mapped a content strategy focused on high-value, service-related terms.
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Results

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From 1,000 to 1,343 Keywords and $118.8K/mo Revenue


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InfiniWell

The 6-Month SEO Overhaul Unlocking +106% Growth

See how InfiniWell achieved +106% growth in just 6 months with a tailored SEO overhaul. Explore strategies and results in this case study.
Needs
Industry

Challenges

"Jay has been an outstanding partner, boosting our SEO with 408 new keywords in the top 100, 14 in the Top 3, and increasing our average monthly traffic by 947 visitors. Great work and results!"

Michael Scanlon – Director of E-commerce Strategy

Challenge & Early Steps

InfiniWell struggled to gain traction in organic search. With a Domain Rating stalled at 30, fewer than 1,000 keywords ranking (only 40 in top 3), and monthly organic traffic capped at 4.6K, their visibility in peptide-based wellness remained minimal. Competitors dominated high-intent terms, leaving InfiniWell with little organic momentum. To break this ceiling, we rebuilt the site’s technical foundation, refined keyword targeting, and mapped a content strategy focused on high-value, service-related terms.

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Increase in Conversions
+390%
Enhancement in ROAs
+281%
Email Revenue Achieved
+$280k
Request a Quote for Your Project

Performance by area

ATTRIBUTED REVENUE GROWTH
+130%
Keywords in Top 10
+365%
BACKLINKS GROWTH
+26.09%
CONV. VALUE ADDED
$170K+
in Revenue

SEO strategies led to 615% growth in top 10 keyword rankings.

COST
$79.2K
PURCHASES / SALES
$79.2K
CONV. VALUE
$79.2K
CONV. VALUE / COST
4.66

We consistently hit & exceeded the monthly ROAS goal for the account

ATTRIBUTED REVENUE GROWTH
+85%
YoY
BOUNCE RATE REDUCTION
-41.83%
SPAM RATE REDUCTION
-22.59%
Total Attributed Revenue
+$366K

We consistently hit & exceeded the monthly ROAS goal for the account

InfiniWell

The 6-Month SEO Overhaul Unlocking +106% Growth

See how InfiniWell achieved +106% growth in just 6 months with a tailored SEO overhaul. Explore strategies and results in this case study.
Needs
Industry

Challenges

"Jay has been an outstanding partner, boosting our SEO with 408 new keywords in the top 100, 14 in the Top 3, and increasing our average monthly traffic by 947 visitors. Great work and results!"

Michael Scanlon – Director of E-commerce Strategy

Challenge & Early Steps

InfiniWell struggled to gain traction in organic search. With a Domain Rating stalled at 30, fewer than 1,000 keywords ranking (only 40 in top 3), and monthly organic traffic capped at 4.6K, their visibility in peptide-based wellness remained minimal. Competitors dominated high-intent terms, leaving InfiniWell with little organic momentum. To break this ceiling, we rebuilt the site’s technical foundation, refined keyword targeting, and mapped a content strategy focused on high-value, service-related terms.

No items found.
Increase in Conversions
+390%
Enhancement in ROAs
+281%
Email Revenue Achieved
+$280k
Request a Quote for Your Project

Performance by area

AD SPEND
+1,677%
CONVERSIONS
+1,365%
REVENUE GENERATED
+$15M
ROAS
6.10

Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.

AD SPEND
$3.2M
CONVERSIONS
26,832
REVENUE GENERATED
+$14M
ROAS
4.30

Creative testing on Meta Ads boosted engagement and ROAS.

InfiniWell

The 6-Month SEO Overhaul Unlocking +106% Growth

See how InfiniWell achieved +106% growth in just 6 months with a tailored SEO overhaul. Explore strategies and results in this case study.
Needs
Industry

Challenges

"Jay has been an outstanding partner, boosting our SEO with 408 new keywords in the top 100, 14 in the Top 3, and increasing our average monthly traffic by 947 visitors. Great work and results!"

Michael Scanlon – Director of E-commerce Strategy

Challenge & Early Steps

InfiniWell struggled to gain traction in organic search. With a Domain Rating stalled at 30, fewer than 1,000 keywords ranking (only 40 in top 3), and monthly organic traffic capped at 4.6K, their visibility in peptide-based wellness remained minimal. Competitors dominated high-intent terms, leaving InfiniWell with little organic momentum. To break this ceiling, we rebuilt the site’s technical foundation, refined keyword targeting, and mapped a content strategy focused on high-value, service-related terms.

No items found.
Increase in Conversions
+390%
Enhancement in ROAs
+281%
Email Revenue Achieved
+$280k
Request a Quote for Your Project

Performance by area

AD SPEND
+1,677%
CONVERSIONS
+1,365%
REVENUE GENERATED
+$15M
ROAS
6.10

Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.

AD SPEND
$3.2M
CONVERSIONS
26,832
REVENUE GENERATED
+$14M
ROAS
4.30

Creative testing on Meta Ads boosted engagement and ROAS.

InfiniWell

The 6-Month SEO Overhaul Unlocking +106% Growth

See how InfiniWell achieved +106% growth in just 6 months with a tailored SEO overhaul. Explore strategies and results in this case study.
Needs
Industry

Challenges

"Jay has been an outstanding partner, boosting our SEO with 408 new keywords in the top 100, 14 in the Top 3, and increasing our average monthly traffic by 947 visitors. Great work and results!"

Michael Scanlon – Director of E-commerce Strategy

Challenge & Early Steps

InfiniWell struggled to gain traction in organic search. With a Domain Rating stalled at 30, fewer than 1,000 keywords ranking (only 40 in top 3), and monthly organic traffic capped at 4.6K, their visibility in peptide-based wellness remained minimal. Competitors dominated high-intent terms, leaving InfiniWell with little organic momentum. To break this ceiling, we rebuilt the site’s technical foundation, refined keyword targeting, and mapped a content strategy focused on high-value, service-related terms.

No items found.
Increase in Conversions
+390%
Enhancement in ROAs
+281%
Email Revenue Achieved
+$280k
Request a Quote for Your Project

Performance by area

AD SPEND
+1,677%
CONVERSIONS
+1,365%
REVENUE GENERATED
+$15M
ROAS
6.10

Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.

AD SPEND
$3.2M
CONVERSIONS
26,832
REVENUE GENERATED
+$14M
ROAS
4.30

Creative testing on Meta Ads boosted engagement and ROAS.

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