How We Drove +$30M in Revenue Through Paid Ads
"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."
Results
+121.77 Increase In ROAS
Average Facebook ROAS Of 6.42X
8296.95% Increase In Organic Traffic
How We Drove +$30M in Revenue Through Paid Ads
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.
"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."
Results
+121.77 Increase In ROAS
Average Facebook ROAS Of 6.42X
8296.95% Increase In Organic Traffic
How We Drove +$30M in Revenue Through Paid Ads
Challenges
"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."
Yvonne L. - Partner
Results
After 4 years of our partnership with Lantern Sol
Our strategy focused on three pillars: capturing bottom-funnel buyers with Search, Shopping, and Performance Max campaigns to maximize conversion value; building awareness and traffic through prospecting; and recovering abandoned carts with retargeting on Facebook and Instagram. Continuous testing of video, carousels, and UGC boosted engagement, CTR, and overall conversions.
Performance by area
SEO strategies led to 615% growth in top 10 keyword rankings.
We consistently hit & exceeded the monthly ROAS goal for the account
We consistently hit & exceeded the monthly ROAS goal for the account
How We Drove +$30M in Revenue Through Paid Ads
Challenges
"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."
Yvonne L. - Partner
Results
After 4 years of our partnership with Lantern Sol
Our strategy focused on three pillars: capturing bottom-funnel buyers with Search, Shopping, and Performance Max campaigns to maximize conversion value; building awareness and traffic through prospecting; and recovering abandoned carts with retargeting on Facebook and Instagram. Continuous testing of video, carousels, and UGC boosted engagement, CTR, and overall conversions.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
How We Drove +$30M in Revenue Through Paid Ads
Challenges
"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."
Yvonne L. - Partner
Results
After 4 years of our partnership with Lantern Sol
Our strategy focused on three pillars: capturing bottom-funnel buyers with Search, Shopping, and Performance Max campaigns to maximize conversion value; building awareness and traffic through prospecting; and recovering abandoned carts with retargeting on Facebook and Instagram. Continuous testing of video, carousels, and UGC boosted engagement, CTR, and overall conversions.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
How We Drove +$30M in Revenue Through Paid Ads
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REDESIGN BEYOND AESTHETICS
TARGET
CHALLENGE
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PROPOSAL
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We removed that friction by making clarity a priority. Each product features a descriptive title, visible price, and compatibility tags. Icons highlight key features. Building customer confidence before they even reach color or quantity options.
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Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
How We Drove +$30M in Revenue Through Paid Ads
Challenges
Results
"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."
After 4 years of our partnership with Lantern Sol
Challenges
+121.77 Increase In ROAS
After a year working together with SMRTFT, campaign optimization has been our main goal. We achieved a consistent 5-6x weekly ROAS. 4x-7.5x average ROAs for non-brand search campaigns. Consistent decrease on month-on-month Cost Per Acquisition. Continuous traffic quality improvement based on average page per session (+16.30%) and conversion rate (+121.77%)
$90,000
$180,000
Results
Challenges
Average Facebook ROAS Of 6.42X
Results
per click
It's not just about spending, it's about strategy. We didn't just throw more money at the problem. We scaled the brand by making every dollar smarter. We cut waste, improved ad quality, and built a strategic foundation that turned a stagnant account into a high-performing growth engine. This wasn't just optimization—it was a complete business turnaround.
