How We Drove +$30M in Revenue Through Paid Ads
"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."
Results
+121.77 Increase In ROAS
Average Facebook ROAS Of 6.42X
8296.95% Increase In Organic Traffic
How We Drove +$30M in Revenue Through Paid Ads
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.
"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."
Results
+121.77 Increase In ROAS
Average Facebook ROAS Of 6.42X
8296.95% Increase In Organic Traffic
How We Drove +$30M in Revenue Through Paid Ads
Challenges
"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."
Yvonne L. - Partner
Results
After 4 years of our partnership with Lantern Sol
Our strategy focused on three pillars: capturing bottom-funnel buyers with Search, Shopping, and Performance Max campaigns to maximize conversion value; building awareness and traffic through prospecting; and recovering abandoned carts with retargeting on Facebook and Instagram. Continuous testing of video, carousels, and UGC boosted engagement, CTR, and overall conversions.
Performance by area
SEO strategies led to 615% growth in top 10 keyword rankings.
We consistently hit & exceeded the monthly ROAS goal for the account
We consistently hit & exceeded the monthly ROAS goal for the account
How We Drove +$30M in Revenue Through Paid Ads
Challenges
"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."
Yvonne L. - Partner
Results
After 4 years of our partnership with Lantern Sol
Our strategy focused on three pillars: capturing bottom-funnel buyers with Search, Shopping, and Performance Max campaigns to maximize conversion value; building awareness and traffic through prospecting; and recovering abandoned carts with retargeting on Facebook and Instagram. Continuous testing of video, carousels, and UGC boosted engagement, CTR, and overall conversions.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
How We Drove +$30M in Revenue Through Paid Ads
Challenges
"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."
Yvonne L. - Partner
Results
After 4 years of our partnership with Lantern Sol
Our strategy focused on three pillars: capturing bottom-funnel buyers with Search, Shopping, and Performance Max campaigns to maximize conversion value; building awareness and traffic through prospecting; and recovering abandoned carts with retargeting on Facebook and Instagram. Continuous testing of video, carousels, and UGC boosted engagement, CTR, and overall conversions.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
How We Drove +$30M in Revenue Through Paid Ads
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REDESIGN BEYOND AESTHETICS
TARGET
CHALLENGE
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PROPOSAL
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We removed that friction by making clarity a priority. Each product features a descriptive title, visible price, and compatibility tags. Icons highlight key features. Building customer confidence before they even reach color or quantity options.
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Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
How We Drove +$30M in Revenue Through Paid Ads
Challenges
Results
"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."
After 4 years of our partnership with Lantern Sol
Challenges
+121.77 Increase In ROAS
After a year working together with SMRTFT, campaign optimization has been our main goal. We achieved a consistent 5-6x weekly ROAS. 4x-7.5x average ROAs for non-brand search campaigns. Consistent decrease on month-on-month Cost Per Acquisition. Continuous traffic quality improvement based on average page per session (+16.30%) and conversion rate (+121.77%)
$90,000
$180,000
Results
Challenges
Average Facebook ROAS Of 6.42X
Results
per click
It's not just about spending, it's about strategy. We didn't just throw more money at the problem. We scaled the brand by making every dollar smarter. We cut waste, improved ad quality, and built a strategic foundation that turned a stagnant account into a high-performing growth engine. This wasn't just optimization—it was a complete business turnaround.
How We Drove +$30M in Revenue Through Paid Ads
Results
Our strategy was to create a premium, nostalgic, and emotionally resonant shopping experience tailored specifically to Gen X.
Results
We centered the design around “earned indulgence,” blending luxury with subtle 80s/90s inspiration without looking childish. The UX focused on clear navigation, clean product discovery, and trust-building for high-ticket items, while the brand voice used confident, relatable messaging that speaks to Gen X’s life stage.
Visually, we paired sophisticated neutrals with retro accents and high-quality lifestyle photography to deliver a modern yet nostalgic look that feels both premium and personal.
Results
After our partnership with Lantern Sol
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How We Drove +$30M in Revenue Through Paid Ads
Results
Unintuitive UX/UI with high purchase friction
No structure for technical product information
Weak product imagery, low brand credibility
No calculator for complex peptide dosages
No B2B access control
No affiliate, referral, or subscription tools
Brand feel neither scientific nor approachable
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Redesigned with science-forward, frictionless UX
AI-generated product photography, brand-aligned
Sami B2B lock for gated professional access
Custom calculator for complex peptide dosages
ShopJar affiliate program + subscriptions app
Cohesive identity: authoritative yet approachable
A clean browsing experience that builds trust
‘‘The team lantern saw have done such a fine job on my new website! Especially David I feel undeserving how they went above and beyond to meet my expectations! Thanks so much guys, I’m looking forward to working together on the expansion of this website for us to come!’’
Results
BRIAN G. - FOUNDER
Results
Impact of the new UX/UI Design vs. Previous Period
The goal of this project was to rebuild Beacon's digital presence from the ground up; transforming a technically complex, low-trust experience into a conversion-optimized ecommerce platform built for a high-consideration purchase environment.
The design approach centered on information hierarchy and credibility signaling, structuring PDPs with tabbed content architecture, downloadable technical references, and formula-forward visuals to reduce cognitive load without sacrificing scientific accuracy. Custom calculator logic addressed a key drop-off trigger, while controlled whitespace, typographic authority, and AI-assisted product imagery closed the gap between a research-grade brand and a consumer-ready experience. The early data confirms the approach: within the first week of launch, before any SEO or email/SMS activation, the site generated ~20 new customers, its first subscription, a 50% lift in orders, and 44% growth in gross sales. A direct signal that the UX is reducing friction and the foundation is built to scale.
