SMRTFT

How We Drove +$30M in Revenue Through Paid Ads

PPC + Google Ads + Meta Ads

"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."

Yvonne L. - Partner

Results

After 4 years of our partnership with Lantern Sol
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+121.77 Increase In ROAS

After a year working together with SMRTFT, campaign optimization has been our main goal. We achieved a consistent 5-6x weekly ROAS. 4x-7.5x average ROAs for non-brand search campaigns. Consistent decrease on month-on-month Cost Per Acquisition. Continuous traffic quality improvement based on average page per session (+16.30%) and conversion rate (+121.77%)
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Average Facebook ROAS Of 6.42X

Our strategy focused on three pillars: capturing bottom-funnel buyers with Search, Shopping, and Performance Max campaigns to maximize conversion value; building awareness and traffic through prospecting; and recovering abandoned carts with retargeting on Facebook and Instagram. Continuous testing of video, carousels, and UGC boosted engagement, CTR, and overall conversions.
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No items found.

8296.95% Increase In Organic Traffic

LanternSol took over for their SEO. With a combined approach to tackle on-page technical SEO to improve the way the website “talks” with Google and search engines, as well as shaping content creation, and getting backlinks for wider exposure. After one year of working together, we achieved a 146% increase in referring domains, 174% increase in organic Keywords, 8296.95% increase in organic traffic, Keywords in the top 10 ranking increased by 362.50% and it all lead to a 5.5x increase in Organic Revenue.
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SMRTFT

How We Drove +$30M in Revenue Through Paid Ads

Tib Bar Guy offers Innovative Fitness Equipment Designed for Home & Comercial Gyms.
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.
Needs
PPC + Google Ads + Meta Ads
Industry
Wellness and Fitness

"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."

Yvonne L. - Partner

Results

After 4 years of our partnership with Lantern Sol
No items found.

+121.77 Increase In ROAS

No items found.

Average Facebook ROAS Of 6.42X

Our strategy focused on three pillars: capturing bottom-funnel buyers with Search, Shopping, and Performance Max campaigns to maximize conversion value; building awareness and traffic through prospecting; and recovering abandoned carts with retargeting on Facebook and Instagram. Continuous testing of video, carousels, and UGC boosted engagement, CTR, and overall conversions.
No items found.
No items found.

8296.95% Increase In Organic Traffic

LanternSol took over for their SEO. With a combined approach to tackle on-page technical SEO to improve the way the website “talks” with Google and search engines, as well as shaping content creation, and getting backlinks for wider exposure. After one year of working together, we achieved a 146% increase in referring domains, 174% increase in organic Keywords, 8296.95% increase in organic traffic, Keywords in the top 10 ranking increased by 362.50% and it all lead to a 5.5x increase in Organic Revenue.
No items found.

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SMRTFT

How We Drove +$30M in Revenue Through Paid Ads

SMRTFT, a leader in high-end fitness equipment, had a top-tier product line but were looking to scale their paid advertising efforts to drive sustainable revenue growth and solidify their position in the fitness market.
Needs
PPC + Google Ads + Meta Ads
Industry
Wellness and Fitness

Challenges

"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."

Yvonne L. - Partner

Results

After 4 years of our partnership with Lantern Sol

No items found.
Increase in Conversions
+390%
Enhancement in ROAs
+281%
Email Revenue Achieved
+$280k
Request a Quote for Your Project

Our strategy focused on three pillars: capturing bottom-funnel buyers with Search, Shopping, and Performance Max campaigns to maximize conversion value; building awareness and traffic through prospecting; and recovering abandoned carts with retargeting on Facebook and Instagram. Continuous testing of video, carousels, and UGC boosted engagement, CTR, and overall conversions.

Performance by area

ATTRIBUTED REVENUE GROWTH
+130%
Keywords in Top 10
+365%
BACKLINKS GROWTH
+26.09%
CONV. VALUE ADDED
$170K+
in Revenue

SEO strategies led to 615% growth in top 10 keyword rankings.

COST
$79.2K
PURCHASES / SALES
$79.2K
CONV. VALUE
$79.2K
CONV. VALUE / COST
4.66

We consistently hit & exceeded the monthly ROAS goal for the account

ATTRIBUTED REVENUE GROWTH
+85%
YoY
BOUNCE RATE REDUCTION
-41.83%
SPAM RATE REDUCTION
-22.59%
Total Attributed Revenue
+$366K

We consistently hit & exceeded the monthly ROAS goal for the account

SMRTFT

How We Drove +$30M in Revenue Through Paid Ads

SMRTFT, a leader in high-end fitness equipment, had a top-tier product line but were looking to scale their paid advertising efforts to drive sustainable revenue growth and solidify their position in the fitness market.
Needs
PPC + Google Ads + Meta Ads
Industry
Wellness and Fitness

Challenges

"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."

Yvonne L. - Partner

Results

After 4 years of our partnership with Lantern Sol

Total Revenue form Ads
$30M
Overall ROAs
5.34x
Google Ads Conversions
+1300%
Increase in Conversions
+390%
Enhancement in ROAs
+281%
Email Revenue Achieved
+$280k
Request a Quote for Your Project

Our strategy focused on three pillars: capturing bottom-funnel buyers with Search, Shopping, and Performance Max campaigns to maximize conversion value; building awareness and traffic through prospecting; and recovering abandoned carts with retargeting on Facebook and Instagram. Continuous testing of video, carousels, and UGC boosted engagement, CTR, and overall conversions.

Performance by area

AD SPEND
+1,677%
CONVERSIONS
+1,365%
REVENUE GENERATED
+$15M
ROAS
6.10

Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.

AD SPEND
$3.2M
CONVERSIONS
26,832
REVENUE GENERATED
+$14M
ROAS
4.30

Creative testing on Meta Ads boosted engagement and ROAS.

SMRTFT

How We Drove +$30M in Revenue Through Paid Ads

SMRTFT, a leader in high-end fitness equipment, had a top-tier product line but were looking to scale their paid advertising efforts to drive sustainable revenue growth and solidify their position in the fitness market.
Needs
PPC + Google Ads + Meta Ads
Industry
Wellness and Fitness

Challenges

"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."

Yvonne L. - Partner

Results

After 4 years of our partnership with Lantern Sol

No items found.
Increase in Conversions
+390%
Enhancement in ROAs
+281%
Email Revenue Achieved
+$280k
Request a Quote for Your Project

Our strategy focused on three pillars: capturing bottom-funnel buyers with Search, Shopping, and Performance Max campaigns to maximize conversion value; building awareness and traffic through prospecting; and recovering abandoned carts with retargeting on Facebook and Instagram. Continuous testing of video, carousels, and UGC boosted engagement, CTR, and overall conversions.

Performance by area

AD SPEND
+1,677%
CONVERSIONS
+1,365%
REVENUE GENERATED
+$15M
ROAS
6.10

Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.

AD SPEND
$3.2M
CONVERSIONS
26,832
REVENUE GENERATED
+$14M
ROAS
4.30

Creative testing on Meta Ads boosted engagement and ROAS.

SMRTFT

How We Drove +$30M in Revenue Through Paid Ads

SMRTFT, a leader in high-end fitness equipment, had a top-tier product line but were looking to scale their paid advertising efforts to drive sustainable revenue growth and solidify their position in the fitness market.
Needs
PPC + Google Ads + Meta Ads
Industry
Wellness and Fitness

REDESIGN BEYOND AESTHETICS

The site isn’t just visually bold — it was designed to feel easy, intuitive, and engaging. Everything flows naturally, helping visitors explore, connect, and take action without friction.

TARGET

Creating a bold and unique site that breaks away from generic templates.

CHALLENGE

Making the site intuitive for customers to navigate while keeping it simple for the client to manage.

PROPOSAL

Adding floating elements inspired by gaming chaos, showcasing product protection.

Performance by area

AD SPEND
+1,677%
CONVERSIONS
+1,365%
REVENUE GENERATED
+$15M
ROAS
6.10

Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.

AD SPEND
$3.2M
CONVERSIONS
26,832
REVENUE GENERATED
+$14M
ROAS
4.30

Creative testing on Meta Ads boosted engagement and ROAS.

Don't leave conversions on the table!

Let's build your growth machine together.
Let’s Talk
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