SMRTFT
+$25M in Revenue Added From Our 360° Growth Plan
SEO + FACEBOOK + GOOGLE ADS MANAGEMENT
"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."
Yvonne L. - Partner
The Challenge
SMRTFT wanted to implement a 360° marketing strategy, their goal was to become a referent in the market with the innovative Nüobell Adjustable Dumbbell and their additional services. After we took over their PPC Campaigns, Facebook Ads and SEO the brand ramped up its performance in a matter of weeks.
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+121.77 Increase In ROAS
After a year working together with SMRTFT, campaign optimization has been our main goal. We achieved a consistent 5-6x weekly ROAS. 4x-7.5x average ROAs for non-brand search campaigns. Consistent decrease on month-on-month Cost Per Acquisition. Continuous traffic quality improvement based on average page per session (+16.30%) and conversion rate (+121.77%)
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Average Facebook ROAS Of 6.42X
Despite iOS 14 Challenges, we helped SMRTFT acquire new customers profitably Average ROAs across campaigns 6.42x in-platform. We were able to scale our initial ad budget by 2.5x per month and maintain ROAs efficiently. Profitably acquiring new customers at scale with average ROAs of 4-6x +33% increase in conversion volume -17% decrease in cost per purchase (CPA) Implementing rapid creative testing to find what angles/messaging and creative formats work in order to scale our ad spend profitably Launching new a/b tests that alone have generated 6 figures in profitable revenue from FB/IG ads
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8296.95% Increase In Organic Traffic
LanternSol took over for their SEO. With a combined approach to tackle on-page technical SEO to improve the way the website “talks” with Google and search engines, as well as shaping content creation, and getting backlinks for wider exposure. After one year of working together, we achieved a 146% increase in referring domains, 174% increase in organic Keywords, 8296.95% increase in organic traffic, Keywords in the top 10 ranking increased by 362.50% and it all lead to a 5.5x increase in Organic Revenue.
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