$1M+ Revenue Generated
How Strategic eCommerce Growth Drove a 778% Sales Increase
LanternSol helped GrytFit scale through a combined strategy focused on paid media, store optimization, traffic quality, and conversion improvements — generating over $1M in gross sales, 850 orders, and a 462% increase in conversion rate year over year.
Grytfit sells USA-made rubber gym flooring out of Ohio — average order value ~$1,100. A 25–35 day sales lag and phone-heavy sales meant most revenue was invisible to ad platforms. Lantern Sol rebuilt the account from the ground up.