A brand revamp full of color and joy
"We are so happy with our website redesign by LanternSol!!!! Beautiful craftsmanship and fantastic customer service, we truly appreciate their talents! We were able to add GIFS to our website and they made our products come to life by placing the GIFS in unique places throughout the website design. So awesome."
The Challenge
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Design With Purpose
From Scratch
Critical Elements
A brand revamp full of color and joy
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.
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"We are so happy with our website redesign by LanternSol!!!! Beautiful craftsmanship and fantastic customer service, we truly appreciate their talents! We were able to add GIFS to our website and they made our products come to life by placing the GIFS in unique places throughout the website design. So awesome."
The Challenge
Design With Purpose
From Scratch
Critical Elements
A brand revamp full of color and joy
Challenges
"We are so happy with our website redesign by LanternSol!!!! Beautiful craftsmanship and fantastic customer service, we truly appreciate their talents! We were able to add GIFS to our website and they made our products come to life by placing the GIFS in unique places throughout the website design. So awesome."
Colleen S. - Marketing Director
The Challenge
Kanna is a brand that specializes in cannabic products and experiences. They needed help redesigning the website for a remarkable IU/UX that highlighted the fun and professional experience customers could expect.
We created a website from scratch that better aligned with Kanna's profile. We focused on bringing joy, dynamism, and a better user experience to bring in the feeling of being in a lounge.
Performance by area
SEO strategies led to 615% growth in top 10 keyword rankings.
We consistently hit & exceeded the monthly ROAS goal for the account
We consistently hit & exceeded the monthly ROAS goal for the account
A brand revamp full of color and joy
Challenges
"We are so happy with our website redesign by LanternSol!!!! Beautiful craftsmanship and fantastic customer service, we truly appreciate their talents! We were able to add GIFS to our website and they made our products come to life by placing the GIFS in unique places throughout the website design. So awesome."
Colleen S. - Marketing Director
The Challenge
Kanna is a brand that specializes in cannabic products and experiences. They needed help redesigning the website for a remarkable IU/UX that highlighted the fun and professional experience customers could expect.
We created a website from scratch that better aligned with Kanna's profile. We focused on bringing joy, dynamism, and a better user experience to bring in the feeling of being in a lounge.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
A brand revamp full of color and joy
Challenges
"We are so happy with our website redesign by LanternSol!!!! Beautiful craftsmanship and fantastic customer service, we truly appreciate their talents! We were able to add GIFS to our website and they made our products come to life by placing the GIFS in unique places throughout the website design. So awesome."
Colleen S. - Marketing Director
The Challenge
Kanna is a brand that specializes in cannabic products and experiences. They needed help redesigning the website for a remarkable IU/UX that highlighted the fun and professional experience customers could expect.
We created a website from scratch that better aligned with Kanna's profile. We focused on bringing joy, dynamism, and a better user experience to bring in the feeling of being in a lounge.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
A brand revamp full of color and joy
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REDESIGN BEYOND AESTHETICS
TARGET
CHALLENGE
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PROPOSAL
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We removed that friction by making clarity a priority. Each product features a descriptive title, visible price, and compatibility tags. Icons highlight key features. Building customer confidence before they even reach color or quantity options.
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Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
A brand revamp full of color and joy
Challenges
The Challenge
"We are so happy with our website redesign by LanternSol!!!! Beautiful craftsmanship and fantastic customer service, we truly appreciate their talents! We were able to add GIFS to our website and they made our products come to life by placing the GIFS in unique places throughout the website design. So awesome."
Kanna is a brand that specializes in cannabic products and experiences. They needed help redesigning the website for a remarkable IU/UX that highlighted the fun and professional experience customers could expect.
Challenges
Design With Purpose
We identified their unique dope points through in-depth interviews with the Kanna crew. In order to align with these, we embraced a fun approach that made the Kanna brand and site feel more friendly and joyful. In addition, the new brand voice positions Kanna as a technology-powered brand that doesn't lose sight of its cannabis knowledge and high expertise.
$90,000
$180,000
The Challenge
Challenges
From Scratch
The Challenge
per click
It's not just about spending, it's about strategy. We didn't just throw more money at the problem. We scaled the brand by making every dollar smarter. We cut waste, improved ad quality, and built a strategic foundation that turned a stagnant account into a high-performing growth engine. This wasn't just optimization—it was a complete business turnaround.
A brand revamp full of color and joy
The Challenge
Our strategy was to create a premium, nostalgic, and emotionally resonant shopping experience tailored specifically to Gen X.
The Challenge
We centered the design around “earned indulgence,” blending luxury with subtle 80s/90s inspiration without looking childish. The UX focused on clear navigation, clean product discovery, and trust-building for high-ticket items, while the brand voice used confident, relatable messaging that speaks to Gen X’s life stage.
Visually, we paired sophisticated neutrals with retro accents and high-quality lifestyle photography to deliver a modern yet nostalgic look that feels both premium and personal.
Results
After our partnership with Lantern Sol
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A brand revamp full of color and joy
The Challenge
Unintuitive UX/UI with high purchase friction
No structure for technical product information
Weak product imagery, low brand credibility
No calculator for complex peptide dosages
No B2B access control
No affiliate, referral, or subscription tools
Brand feel neither scientific nor approachable
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Redesigned with science-forward, frictionless UX
AI-generated product photography, brand-aligned
Sami B2B lock for gated professional access
Custom calculator for complex peptide dosages
ShopJar affiliate program + subscriptions app
Cohesive identity: authoritative yet approachable
A clean browsing experience that builds trust
‘‘The team lantern saw have done such a fine job on my new website! Especially David I feel undeserving how they went above and beyond to meet my expectations! Thanks so much guys, I’m looking forward to working together on the expansion of this website for us to come!’’
The Challenge
BRIAN G. - FOUNDER
Results
Impact of the new UX/UI Design vs. Previous Period
The goal of this project was to rebuild Beacon's digital presence from the ground up; transforming a technically complex, low-trust experience into a conversion-optimized ecommerce platform built for a high-consideration purchase environment.
The design approach centered on information hierarchy and credibility signaling, structuring PDPs with tabbed content architecture, downloadable technical references, and formula-forward visuals to reduce cognitive load without sacrificing scientific accuracy. Custom calculator logic addressed a key drop-off trigger, while controlled whitespace, typographic authority, and AI-assisted product imagery closed the gap between a research-grade brand and a consumer-ready experience. The early data confirms the approach: within the first week of launch, before any SEO or email/SMS activation, the site generated ~20 new customers, its first subscription, a 50% lift in orders, and 44% growth in gross sales. A direct signal that the UX is reducing friction and the foundation is built to scale.
