A core-deep web redesign
"Jay and the LanternSol team were not only a pleasure to work with, but also knew exactly the messaging, placement, detail and conversion needed to add. Highly recommend! We took our existing site and leveled it up. They knew the exact tone to achieve and while he had major experience in fitness made sure it was specific also to ours."
The Challenge
Custom Website Built
Critical Elements
Navigation And Aesthetic
A core-deep web redesign
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.
"Jay and the LanternSol team were not only a pleasure to work with, but also knew exactly the messaging, placement, detail and conversion needed to add. Highly recommend! We took our existing site and leveled it up. They knew the exact tone to achieve and while he had major experience in fitness made sure it was specific also to ours."
The Challenge
Custom Website Built
Critical Elements
Navigation And Aesthetic
A core-deep web redesign
Challenges
"Jay and the LanternSol team were not only a pleasure to work with, but also knew exactly the messaging, placement, detail and conversion needed to add. Highly recommend! We took our existing site and leveled it up. They knew the exact tone to achieve and while he had major experience in fitness made sure it was specific also to ours."
Tyler K - Owner.
The Challenge
Equipt is a website specializing in making fitness products as aesthetically pleasing as they are functional. Their site was intended to sell a lifestyle rather than a product and to demonstrate that the elements that help you tone your body can also be part of your home decor.
Some of the critical elements for this site are photos and color. Photography is the main element on this page, and all the design elements work around giving a friendly and calm experience with impactful images that connect you with a lifestyle instead of a product.
Performance by area
SEO strategies led to 615% growth in top 10 keyword rankings.
We consistently hit & exceeded the monthly ROAS goal for the account
We consistently hit & exceeded the monthly ROAS goal for the account
A core-deep web redesign
Challenges
"Jay and the LanternSol team were not only a pleasure to work with, but also knew exactly the messaging, placement, detail and conversion needed to add. Highly recommend! We took our existing site and leveled it up. They knew the exact tone to achieve and while he had major experience in fitness made sure it was specific also to ours."
Tyler K - Owner.
The Challenge
Equipt is a website specializing in making fitness products as aesthetically pleasing as they are functional. Their site was intended to sell a lifestyle rather than a product and to demonstrate that the elements that help you tone your body can also be part of your home decor.
Some of the critical elements for this site are photos and color. Photography is the main element on this page, and all the design elements work around giving a friendly and calm experience with impactful images that connect you with a lifestyle instead of a product.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
A core-deep web redesign
Challenges
"Jay and the LanternSol team were not only a pleasure to work with, but also knew exactly the messaging, placement, detail and conversion needed to add. Highly recommend! We took our existing site and leveled it up. They knew the exact tone to achieve and while he had major experience in fitness made sure it was specific also to ours."
Tyler K - Owner.
The Challenge
Equipt is a website specializing in making fitness products as aesthetically pleasing as they are functional. Their site was intended to sell a lifestyle rather than a product and to demonstrate that the elements that help you tone your body can also be part of your home decor.
Some of the critical elements for this site are photos and color. Photography is the main element on this page, and all the design elements work around giving a friendly and calm experience with impactful images that connect you with a lifestyle instead of a product.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
A core-deep web redesign
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REDESIGN BEYOND AESTHETICS
TARGET
CHALLENGE
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PROPOSAL
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We removed that friction by making clarity a priority. Each product features a descriptive title, visible price, and compatibility tags. Icons highlight key features. Building customer confidence before they even reach color or quantity options.
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Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
A core-deep web redesign
Challenges
The Challenge
"Jay and the LanternSol team were not only a pleasure to work with, but also knew exactly the messaging, placement, detail and conversion needed to add. Highly recommend! We took our existing site and leveled it up. They knew the exact tone to achieve and while he had major experience in fitness made sure it was specific also to ours."
Equipt is a website specializing in making fitness products as aesthetically pleasing as they are functional. Their site was intended to sell a lifestyle rather than a product and to demonstrate that the elements that help you tone your body can also be part of your home decor.
Challenges
Custom Website Built
We designed a new layout from scratch, to help highlight some of the unique advantage points of the products and the great customer experience provided by the brand.
$90,000
$180,000
The Challenge
Challenges
Critical Elements
The Challenge
per click
It's not just about spending, it's about strategy. We didn't just throw more money at the problem. We scaled the brand by making every dollar smarter. We cut waste, improved ad quality, and built a strategic foundation that turned a stagnant account into a high-performing growth engine. This wasn't just optimization—it was a complete business turnaround.
