A core-deep web redesign
"Jay and the LanternSol team were not only a pleasure to work with, but also knew exactly the messaging, placement, detail and conversion needed to add. Highly recommend! We took our existing site and leveled it up. They knew the exact tone to achieve and while he had major experience in fitness made sure it was specific also to ours."
The Challenge
Custom Website Built
Critical Elements
Navigation And Aesthetic
A core-deep web redesign
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.
"Jay and the LanternSol team were not only a pleasure to work with, but also knew exactly the messaging, placement, detail and conversion needed to add. Highly recommend! We took our existing site and leveled it up. They knew the exact tone to achieve and while he had major experience in fitness made sure it was specific also to ours."
The Challenge
Custom Website Built
Critical Elements
Navigation And Aesthetic
A core-deep web redesign
Challenges
"Jay and the LanternSol team were not only a pleasure to work with, but also knew exactly the messaging, placement, detail and conversion needed to add. Highly recommend! We took our existing site and leveled it up. They knew the exact tone to achieve and while he had major experience in fitness made sure it was specific also to ours."
Tyler K - Owner.
The Challenge
Equipt is a website specializing in making fitness products as aesthetically pleasing as they are functional. Their site was intended to sell a lifestyle rather than a product and to demonstrate that the elements that help you tone your body can also be part of your home decor.
Some of the critical elements for this site are photos and color. Photography is the main element on this page, and all the design elements work around giving a friendly and calm experience with impactful images that connect you with a lifestyle instead of a product.
Performance by area
SEO strategies led to 615% growth in top 10 keyword rankings.
We consistently hit & exceeded the monthly ROAS goal for the account
We consistently hit & exceeded the monthly ROAS goal for the account
A core-deep web redesign
Challenges
"Jay and the LanternSol team were not only a pleasure to work with, but also knew exactly the messaging, placement, detail and conversion needed to add. Highly recommend! We took our existing site and leveled it up. They knew the exact tone to achieve and while he had major experience in fitness made sure it was specific also to ours."
Tyler K - Owner.
The Challenge
Equipt is a website specializing in making fitness products as aesthetically pleasing as they are functional. Their site was intended to sell a lifestyle rather than a product and to demonstrate that the elements that help you tone your body can also be part of your home decor.
Some of the critical elements for this site are photos and color. Photography is the main element on this page, and all the design elements work around giving a friendly and calm experience with impactful images that connect you with a lifestyle instead of a product.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
A core-deep web redesign
Challenges
"Jay and the LanternSol team were not only a pleasure to work with, but also knew exactly the messaging, placement, detail and conversion needed to add. Highly recommend! We took our existing site and leveled it up. They knew the exact tone to achieve and while he had major experience in fitness made sure it was specific also to ours."
Tyler K - Owner.
The Challenge
Equipt is a website specializing in making fitness products as aesthetically pleasing as they are functional. Their site was intended to sell a lifestyle rather than a product and to demonstrate that the elements that help you tone your body can also be part of your home decor.
Some of the critical elements for this site are photos and color. Photography is the main element on this page, and all the design elements work around giving a friendly and calm experience with impactful images that connect you with a lifestyle instead of a product.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
A core-deep web redesign
Challenges
"Jay and the LanternSol team were not only a pleasure to work with, but also knew exactly the messaging, placement, detail and conversion needed to add. Highly recommend! We took our existing site and leveled it up. They knew the exact tone to achieve and while he had major experience in fitness made sure it was specific also to ours."
Tyler K - Owner.
The Challenge
Equipt is a website specializing in making fitness products as aesthetically pleasing as they are functional. Their site was intended to sell a lifestyle rather than a product and to demonstrate that the elements that help you tone your body can also be part of your home decor.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
A core-deep web redesign
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REDESIGN BEYOND AESTHETICS
TARGET
CHALLENGE
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PROPOSAL
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We removed that friction by making clarity a priority. Each product features a descriptive title, visible price, and compatibility tags. Icons highlight key features. Building customer confidence before they even reach color or quantity options.
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Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
A core-deep web redesign
Challenges
The Challenge
"Jay and the LanternSol team were not only a pleasure to work with, but also knew exactly the messaging, placement, detail and conversion needed to add. Highly recommend! We took our existing site and leveled it up. They knew the exact tone to achieve and while he had major experience in fitness made sure it was specific also to ours."
Equipt is a website specializing in making fitness products as aesthetically pleasing as they are functional. Their site was intended to sell a lifestyle rather than a product and to demonstrate that the elements that help you tone your body can also be part of your home decor.
Challenges
Custom Website Built
We designed a new layout from scratch, to help highlight some of the unique advantage points of the products and the great customer experience provided by the brand.
$90,000
$180,000
The Challenge
Challenges
Critical Elements
The Challenge
per click
It's not just about spending, it's about strategy. We didn't just throw more money at the problem. We scaled the brand by making every dollar smarter. We cut waste, improved ad quality, and built a strategic foundation that turned a stagnant account into a high-performing growth engine. This wasn't just optimization—it was a complete business turnaround.
A core-deep web redesign
Challenges
"Jay and the LanternSol team were not only a pleasure to work with, but also knew exactly the messaging, placement, detail and conversion needed to add. Highly recommend! We took our existing site and leveled it up. They knew the exact tone to achieve and while he had major experience in fitness made sure it was specific also to ours."
Tyler K - Owner.
Challenges
The Challenge
Equipt is a website specializing in making fitness products as aesthetically pleasing as they are functional. Their site was intended to sell a lifestyle rather than a product and to demonstrate that the elements that help you tone your body can also be part of your home decor.
Challenges
Custom Website Built
We designed a new layout from scratch, to help highlight some of the unique advantage points of the products and the great customer experience provided by the brand.
The Challenge
$256,805
$199,611
729
1,458
$9.08
3.5%
35.81%
Some of the critical elements for this site are photos and color. Photography is the main element on this page, and all the design elements work around giving a friendly and calm experience with impactful images that connect you with a lifestyle instead of a product.
Solutions Implemented
Identifying Revenue Gaps Through Daily Performance Analysis
Resolving Infringements to Restore Listing Integrity and Brand Safety
Brand assets in the Search campaign delivered a strong 27.78x ROAS, lifting November’s average to 5.8x—93% above our 3x goal.
A core-deep web redesign
The Challenge
Our strategy was to create a premium, nostalgic, and emotionally resonant shopping experience tailored specifically to Gen X.
The Challenge
We centered the design around “earned indulgence,” blending luxury with subtle 80s/90s inspiration without looking childish. The UX focused on clear navigation, clean product discovery, and trust-building for high-ticket items, while the brand voice used confident, relatable messaging that speaks to Gen X’s life stage.
Visually, we paired sophisticated neutrals with retro accents and high-quality lifestyle photography to deliver a modern yet nostalgic look that feels both premium and personal.
Results
After our partnership with Lantern Sol
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A core-deep web redesign
The Challenge
Unintuitive UX/UI with high purchase friction
No structure for technical product information
Weak product imagery, low brand credibility
No calculator for complex peptide dosages
No B2B access control
No affiliate, referral, or subscription tools
Brand feel neither scientific nor approachable
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Redesigned with science-forward, frictionless UX
AI-generated product photography, brand-aligned
Sami B2B lock for gated professional access
Custom calculator for complex peptide dosages
ShopJar affiliate program + subscriptions app
Cohesive identity: authoritative yet approachable
A clean browsing experience that builds trust
‘‘The team lantern saw have done such a fine job on my new website! Especially David I feel undeserving how they went above and beyond to meet my expectations! Thanks so much guys, I’m looking forward to working together on the expansion of this website for us to come!’’
The Challenge
BRIAN G. - FOUNDER
Results
Impact of the new UX/UI Design vs. Previous Period
The goal of this project was to rebuild Beacon's digital presence from the ground up; transforming a technically complex, low-trust experience into a conversion-optimized ecommerce platform built for a high-consideration purchase environment.
The design approach centered on information hierarchy and credibility signaling, structuring PDPs with tabbed content architecture, downloadable technical references, and formula-forward visuals to reduce cognitive load without sacrificing scientific accuracy. Custom calculator logic addressed a key drop-off trigger, while controlled whitespace, typographic authority, and AI-assisted product imagery closed the gap between a research-grade brand and a consumer-ready experience. The early data confirms the approach: within the first week of launch, before any SEO or email/SMS activation, the site generated ~20 new customers, its first subscription, a 50% lift in orders, and 44% growth in gross sales. A direct signal that the UX is reducing friction and the foundation is built to scale.
A core-deep web redesign
"Jay and the LanternSol team were not only a pleasure to work with, but also knew exactly the messaging, placement, detail and conversion needed to add. Highly recommend! We took our existing site and leveled it up. They knew the exact tone to achieve and while he had major experience in fitness made sure it was specific also to ours."
The Challenge
Custom Website Built
Critical Elements
Navigation And Aesthetic
