Growing smarter with website redesign
"Jay and the LanternSol team have delivered exactly what we hoped for in terms of a website refresh. They brought real Shopify technical expertise to the table, to enable us to do many things beyond what was possible in the basic block editing. Our website has now changed from feeling overall blocky and basic into feeling sharp, designed, and optimized for action. Very grateful for Jay's dedication to our project."
The Challenge
Custom Website Built
Growing smarter with website redesign
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.
"Jay and the LanternSol team have delivered exactly what we hoped for in terms of a website refresh. They brought real Shopify technical expertise to the table, to enable us to do many things beyond what was possible in the basic block editing. Our website has now changed from feeling overall blocky and basic into feeling sharp, designed, and optimized for action. Very grateful for Jay's dedication to our project."
The Challenge
Custom Website Built
Growing smarter with website redesign
Challenges
"Jay and the LanternSol team have delivered exactly what we hoped for in terms of a website refresh. They brought real Shopify technical expertise to the table, to enable us to do many things beyond what was possible in the basic block editing. Our website has now changed from feeling overall blocky and basic into feeling sharp, designed, and optimized for action. Very grateful for Jay's dedication to our project."
Craig T.
The Challenge
Farmshelf is on a mission to create smart indoor farms that enable the user to grow leafy greens, herbs, and more. They needed help redesigning the website and a successful custom app onboarding to communicate their message effectively and increase user retention.
Performance by area
SEO strategies led to 615% growth in top 10 keyword rankings.
We consistently hit & exceeded the monthly ROAS goal for the account
We consistently hit & exceeded the monthly ROAS goal for the account
Growing smarter with website redesign
Challenges
"Jay and the LanternSol team have delivered exactly what we hoped for in terms of a website refresh. They brought real Shopify technical expertise to the table, to enable us to do many things beyond what was possible in the basic block editing. Our website has now changed from feeling overall blocky and basic into feeling sharp, designed, and optimized for action. Very grateful for Jay's dedication to our project."
Craig T.
The Challenge
Farmshelf is on a mission to create smart indoor farms that enable the user to grow leafy greens, herbs, and more. They needed help redesigning the website and a successful custom app onboarding to communicate their message effectively and increase user retention.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Growing smarter with website redesign
Challenges
"Jay and the LanternSol team have delivered exactly what we hoped for in terms of a website refresh. They brought real Shopify technical expertise to the table, to enable us to do many things beyond what was possible in the basic block editing. Our website has now changed from feeling overall blocky and basic into feeling sharp, designed, and optimized for action. Very grateful for Jay's dedication to our project."
Craig T.
The Challenge
Farmshelf is on a mission to create smart indoor farms that enable the user to grow leafy greens, herbs, and more. They needed help redesigning the website and a successful custom app onboarding to communicate their message effectively and increase user retention.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Growing smarter with website redesign
.webp)
REDESIGN BEYOND AESTHETICS
TARGET
CHALLENGE
.png)
PROPOSAL
.webp)
.webp)
.png)
.webp)
We removed that friction by making clarity a priority. Each product features a descriptive title, visible price, and compatibility tags. Icons highlight key features. Building customer confidence before they even reach color or quantity options.
.png)
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Growing smarter with website redesign
Challenges
The Challenge
"Jay and the LanternSol team have delivered exactly what we hoped for in terms of a website refresh. They brought real Shopify technical expertise to the table, to enable us to do many things beyond what was possible in the basic block editing. Our website has now changed from feeling overall blocky and basic into feeling sharp, designed, and optimized for action. Very grateful for Jay's dedication to our project."
Farmshelf is on a mission to create smart indoor farms that enable the user to grow leafy greens, herbs, and more. They needed help redesigning the website and a successful custom app onboarding to communicate their message effectively and increase user retention.
Challenges
Custom Website Built
We implemented a complete revamp of the website to help highlight some of the unique advantage points of the product. We also developed a custom app onboarding to help capture a customized e-commerce experience.
$90,000
$180,000
The Challenge
Challenges
The Challenge
per click
It's not just about spending, it's about strategy. We didn't just throw more money at the problem. We scaled the brand by making every dollar smarter. We cut waste, improved ad quality, and built a strategic foundation that turned a stagnant account into a high-performing growth engine. This wasn't just optimization—it was a complete business turnaround.
Growing smarter with website redesign
The Challenge
Our strategy was to create a premium, nostalgic, and emotionally resonant shopping experience tailored specifically to Gen X.
The Challenge
We centered the design around “earned indulgence,” blending luxury with subtle 80s/90s inspiration without looking childish. The UX focused on clear navigation, clean product discovery, and trust-building for high-ticket items, while the brand voice used confident, relatable messaging that speaks to Gen X’s life stage.
Visually, we paired sophisticated neutrals with retro accents and high-quality lifestyle photography to deliver a modern yet nostalgic look that feels both premium and personal.
Results
After our partnership with Lantern Sol
.png)
