Organic Search Traffic Increased by 196.08%
"Lantern Sol helped us find our feet as we transitioned to Shopify. We have seen tremendous growth in high-ranking keywords and our organic growth is up 3x year-over-year."
Challenge & Early Steps
196.08% Growth in Organic Traffic
185.71% Increase in Organic Keywords
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Organic Search Traffic Increased by 196.08%
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.
"Lantern Sol helped us find our feet as we transitioned to Shopify. We have seen tremendous growth in high-ranking keywords and our organic growth is up 3x year-over-year."
Challenge & Early Steps
196.08% Growth in Organic Traffic
185.71% Increase in Organic Keywords
Organic Search Traffic Increased by 196.08%
Challenges
"Lantern Sol helped us find our feet as we transitioned to Shopify. We have seen tremendous growth in high-ranking keywords and our organic growth is up 3x year-over-year."
Ben S. - Partner
Challenge & Early Steps
Athletic Annex aimed to grow organically by driving more traffic, improving interaction with website visitors, and ultimately increasing sales. As their business expanded, they recognized the need to optimize their online presence for better visibility and engagement. The challenge was not only to attract more visitors but also to ensure a seamless, user-friendly experience that would encourage conversions.
Combining strategies to shape the website for optimal SEO performance, LanternSol focused on extensive keyword research, HTML header optimization, GSC troubleshooting, internal linking, and off-page link building. By taking over the SEO, we implemented a combined approach to enhance on-page technical SEO, improve the website's communication with Google, and boost content creation and backlink efforts for wider exposure. After one year of working together, we achieved a 15.38% increase in Ahrefs Domain Rating, a 185.71% increase in organic keywords, and a 238.27% increase in keywords ranking in the top 10. Organic search traffic grew by 196.08%, and backlinks increased by 26.67%, leading to a significant overall improvement in the website's SEO performance.
Performance by area
SEO strategies led to 615% growth in top 10 keyword rankings.
We consistently hit & exceeded the monthly ROAS goal for the account
We consistently hit & exceeded the monthly ROAS goal for the account
Organic Search Traffic Increased by 196.08%
Challenges
"Lantern Sol helped us find our feet as we transitioned to Shopify. We have seen tremendous growth in high-ranking keywords and our organic growth is up 3x year-over-year."
Ben S. - Partner
Challenge & Early Steps
Athletic Annex aimed to grow organically by driving more traffic, improving interaction with website visitors, and ultimately increasing sales. As their business expanded, they recognized the need to optimize their online presence for better visibility and engagement. The challenge was not only to attract more visitors but also to ensure a seamless, user-friendly experience that would encourage conversions.
Combining strategies to shape the website for optimal SEO performance, LanternSol focused on extensive keyword research, HTML header optimization, GSC troubleshooting, internal linking, and off-page link building. By taking over the SEO, we implemented a combined approach to enhance on-page technical SEO, improve the website's communication with Google, and boost content creation and backlink efforts for wider exposure. After one year of working together, we achieved a 15.38% increase in Ahrefs Domain Rating, a 185.71% increase in organic keywords, and a 238.27% increase in keywords ranking in the top 10. Organic search traffic grew by 196.08%, and backlinks increased by 26.67%, leading to a significant overall improvement in the website's SEO performance.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Organic Search Traffic Increased by 196.08%
Challenges
"Lantern Sol helped us find our feet as we transitioned to Shopify. We have seen tremendous growth in high-ranking keywords and our organic growth is up 3x year-over-year."
Ben S. - Partner
Challenge & Early Steps
Athletic Annex aimed to grow organically by driving more traffic, improving interaction with website visitors, and ultimately increasing sales. As their business expanded, they recognized the need to optimize their online presence for better visibility and engagement. The challenge was not only to attract more visitors but also to ensure a seamless, user-friendly experience that would encourage conversions.
Combining strategies to shape the website for optimal SEO performance, LanternSol focused on extensive keyword research, HTML header optimization, GSC troubleshooting, internal linking, and off-page link building. By taking over the SEO, we implemented a combined approach to enhance on-page technical SEO, improve the website's communication with Google, and boost content creation and backlink efforts for wider exposure. After one year of working together, we achieved a 15.38% increase in Ahrefs Domain Rating, a 185.71% increase in organic keywords, and a 238.27% increase in keywords ranking in the top 10. Organic search traffic grew by 196.08%, and backlinks increased by 26.67%, leading to a significant overall improvement in the website's SEO performance.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Organic Search Traffic Increased by 196.08%
REDESIGN BEYOND AESTHETICS
TARGET
CHALLENGE
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PROPOSAL
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We removed that friction by making clarity a priority. Each product features a descriptive title, visible price, and compatibility tags. Icons highlight key features. Building customer confidence before they even reach color or quantity options.
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Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Organic Search Traffic Increased by 196.08%
Challenges
Challenge & Early Steps
"Lantern Sol helped us find our feet as we transitioned to Shopify. We have seen tremendous growth in high-ranking keywords and our organic growth is up 3x year-over-year."
Athletic Annex aimed to grow organically by driving more traffic, improving interaction with website visitors, and ultimately increasing sales. As their business expanded, they recognized the need to optimize their online presence for better visibility and engagement. The challenge was not only to attract more visitors but also to ensure a seamless, user-friendly experience that would encourage conversions.
Challenges
196.08% Growth in Organic Traffic
$90,000
$180,000
Challenge & Early Steps
Challenges
185.71% Increase in Organic Keywords
Challenge & Early Steps
per click
It's not just about spending, it's about strategy. We didn't just throw more money at the problem. We scaled the brand by making every dollar smarter. We cut waste, improved ad quality, and built a strategic foundation that turned a stagnant account into a high-performing growth engine. This wasn't just optimization—it was a complete business turnaround.
