Organic Search Traffic Increased by 196.08%
"Lantern Sol helped us find our feet as we transitioned to Shopify. We have seen tremendous growth in high-ranking keywords and our organic growth is up 3x year-over-year."
Challenge & Early Steps
196.08% Growth in Organic Traffic
185.71% Increase in Organic Keywords
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Organic Search Traffic Increased by 196.08%
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.
"Lantern Sol helped us find our feet as we transitioned to Shopify. We have seen tremendous growth in high-ranking keywords and our organic growth is up 3x year-over-year."
Challenge & Early Steps
196.08% Growth in Organic Traffic
185.71% Increase in Organic Keywords
Organic Search Traffic Increased by 196.08%
Challenges
"Lantern Sol helped us find our feet as we transitioned to Shopify. We have seen tremendous growth in high-ranking keywords and our organic growth is up 3x year-over-year."
Ben S. - Partner
Challenge & Early Steps
Athletic Annex aimed to grow organically by driving more traffic, improving interaction with website visitors, and ultimately increasing sales. As their business expanded, they recognized the need to optimize their online presence for better visibility and engagement. The challenge was not only to attract more visitors but also to ensure a seamless, user-friendly experience that would encourage conversions.
Combining strategies to shape the website for optimal SEO performance, LanternSol focused on extensive keyword research, HTML header optimization, GSC troubleshooting, internal linking, and off-page link building. By taking over the SEO, we implemented a combined approach to enhance on-page technical SEO, improve the website's communication with Google, and boost content creation and backlink efforts for wider exposure. After one year of working together, we achieved a 15.38% increase in Ahrefs Domain Rating, a 185.71% increase in organic keywords, and a 238.27% increase in keywords ranking in the top 10. Organic search traffic grew by 196.08%, and backlinks increased by 26.67%, leading to a significant overall improvement in the website's SEO performance.
Performance by area
SEO strategies led to 615% growth in top 10 keyword rankings.
We consistently hit & exceeded the monthly ROAS goal for the account
We consistently hit & exceeded the monthly ROAS goal for the account
Organic Search Traffic Increased by 196.08%
Challenges
"Lantern Sol helped us find our feet as we transitioned to Shopify. We have seen tremendous growth in high-ranking keywords and our organic growth is up 3x year-over-year."
Ben S. - Partner
Challenge & Early Steps
Athletic Annex aimed to grow organically by driving more traffic, improving interaction with website visitors, and ultimately increasing sales. As their business expanded, they recognized the need to optimize their online presence for better visibility and engagement. The challenge was not only to attract more visitors but also to ensure a seamless, user-friendly experience that would encourage conversions.
Combining strategies to shape the website for optimal SEO performance, LanternSol focused on extensive keyword research, HTML header optimization, GSC troubleshooting, internal linking, and off-page link building. By taking over the SEO, we implemented a combined approach to enhance on-page technical SEO, improve the website's communication with Google, and boost content creation and backlink efforts for wider exposure. After one year of working together, we achieved a 15.38% increase in Ahrefs Domain Rating, a 185.71% increase in organic keywords, and a 238.27% increase in keywords ranking in the top 10. Organic search traffic grew by 196.08%, and backlinks increased by 26.67%, leading to a significant overall improvement in the website's SEO performance.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Organic Search Traffic Increased by 196.08%
Challenges
"Lantern Sol helped us find our feet as we transitioned to Shopify. We have seen tremendous growth in high-ranking keywords and our organic growth is up 3x year-over-year."
Ben S. - Partner
Challenge & Early Steps
Athletic Annex aimed to grow organically by driving more traffic, improving interaction with website visitors, and ultimately increasing sales. As their business expanded, they recognized the need to optimize their online presence for better visibility and engagement. The challenge was not only to attract more visitors but also to ensure a seamless, user-friendly experience that would encourage conversions.
Combining strategies to shape the website for optimal SEO performance, LanternSol focused on extensive keyword research, HTML header optimization, GSC troubleshooting, internal linking, and off-page link building. By taking over the SEO, we implemented a combined approach to enhance on-page technical SEO, improve the website's communication with Google, and boost content creation and backlink efforts for wider exposure. After one year of working together, we achieved a 15.38% increase in Ahrefs Domain Rating, a 185.71% increase in organic keywords, and a 238.27% increase in keywords ranking in the top 10. Organic search traffic grew by 196.08%, and backlinks increased by 26.67%, leading to a significant overall improvement in the website's SEO performance.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Organic Search Traffic Increased by 196.08%
Challenges
"Lantern Sol helped us find our feet as we transitioned to Shopify. We have seen tremendous growth in high-ranking keywords and our organic growth is up 3x year-over-year."
Ben S. - Partner
Challenge & Early Steps
Athletic Annex aimed to grow organically by driving more traffic, improving interaction with website visitors, and ultimately increasing sales. As their business expanded, they recognized the need to optimize their online presence for better visibility and engagement. The challenge was not only to attract more visitors but also to ensure a seamless, user-friendly experience that would encourage conversions.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Organic Search Traffic Increased by 196.08%
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REDESIGN BEYOND AESTHETICS
TARGET
CHALLENGE
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PROPOSAL
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We removed that friction by making clarity a priority. Each product features a descriptive title, visible price, and compatibility tags. Icons highlight key features. Building customer confidence before they even reach color or quantity options.
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Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Organic Search Traffic Increased by 196.08%
Challenges
Challenge & Early Steps
"Lantern Sol helped us find our feet as we transitioned to Shopify. We have seen tremendous growth in high-ranking keywords and our organic growth is up 3x year-over-year."
Athletic Annex aimed to grow organically by driving more traffic, improving interaction with website visitors, and ultimately increasing sales. As their business expanded, they recognized the need to optimize their online presence for better visibility and engagement. The challenge was not only to attract more visitors but also to ensure a seamless, user-friendly experience that would encourage conversions.
Challenges
196.08% Growth in Organic Traffic
$90,000
$180,000
Challenge & Early Steps
Challenges
185.71% Increase in Organic Keywords
Challenge & Early Steps
per click
It's not just about spending, it's about strategy. We didn't just throw more money at the problem. We scaled the brand by making every dollar smarter. We cut waste, improved ad quality, and built a strategic foundation that turned a stagnant account into a high-performing growth engine. This wasn't just optimization—it was a complete business turnaround.
Organic Search Traffic Increased by 196.08%
Challenges
"Lantern Sol helped us find our feet as we transitioned to Shopify. We have seen tremendous growth in high-ranking keywords and our organic growth is up 3x year-over-year."
Ben S. - Partner
Challenges
Challenge & Early Steps
Athletic Annex aimed to grow organically by driving more traffic, improving interaction with website visitors, and ultimately increasing sales. As their business expanded, they recognized the need to optimize their online presence for better visibility and engagement. The challenge was not only to attract more visitors but also to ensure a seamless, user-friendly experience that would encourage conversions.
Challenges
196.08% Growth in Organic Traffic
Challenge & Early Steps
$256,805
$199,611
729
1,458
$9.08
3.5%
35.81%
Combining strategies to shape the website for optimal SEO performance, LanternSol focused on extensive keyword research, HTML header optimization, GSC troubleshooting, internal linking, and off-page link building. By taking over the SEO, we implemented a combined approach to enhance on-page technical SEO, improve the website's communication with Google, and boost content creation and backlink efforts for wider exposure. After one year of working together, we achieved a 15.38% increase in Ahrefs Domain Rating, a 185.71% increase in organic keywords, and a 238.27% increase in keywords ranking in the top 10. Organic search traffic grew by 196.08%, and backlinks increased by 26.67%, leading to a significant overall improvement in the website's SEO performance.
Solutions Implemented
Identifying Revenue Gaps Through Daily Performance Analysis
Resolving Infringements to Restore Listing Integrity and Brand Safety
Brand assets in the Search campaign delivered a strong 27.78x ROAS, lifting November’s average to 5.8x—93% above our 3x goal.
Organic Search Traffic Increased by 196.08%
Challenge & Early Steps
Our strategy was to create a premium, nostalgic, and emotionally resonant shopping experience tailored specifically to Gen X.
Challenge & Early Steps
We centered the design around “earned indulgence,” blending luxury with subtle 80s/90s inspiration without looking childish. The UX focused on clear navigation, clean product discovery, and trust-building for high-ticket items, while the brand voice used confident, relatable messaging that speaks to Gen X’s life stage.
Visually, we paired sophisticated neutrals with retro accents and high-quality lifestyle photography to deliver a modern yet nostalgic look that feels both premium and personal.
Results
After our partnership with Lantern Sol
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Organic Search Traffic Increased by 196.08%
Challenge & Early Steps
Unintuitive UX/UI with high purchase friction
No structure for technical product information
Weak product imagery, low brand credibility
No calculator for complex peptide dosages
No B2B access control
No affiliate, referral, or subscription tools
Brand feel neither scientific nor approachable
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Redesigned with science-forward, frictionless UX
AI-generated product photography, brand-aligned
Sami B2B lock for gated professional access
Custom calculator for complex peptide dosages
ShopJar affiliate program + subscriptions app
Cohesive identity: authoritative yet approachable
A clean browsing experience that builds trust
‘‘The team lantern saw have done such a fine job on my new website! Especially David I feel undeserving how they went above and beyond to meet my expectations! Thanks so much guys, I’m looking forward to working together on the expansion of this website for us to come!’’
Challenge & Early Steps
BRIAN G. - FOUNDER
Results
Impact of the new UX/UI Design vs. Previous Period
The goal of this project was to rebuild Beacon's digital presence from the ground up; transforming a technically complex, low-trust experience into a conversion-optimized ecommerce platform built for a high-consideration purchase environment.
The design approach centered on information hierarchy and credibility signaling, structuring PDPs with tabbed content architecture, downloadable technical references, and formula-forward visuals to reduce cognitive load without sacrificing scientific accuracy. Custom calculator logic addressed a key drop-off trigger, while controlled whitespace, typographic authority, and AI-assisted product imagery closed the gap between a research-grade brand and a consumer-ready experience. The early data confirms the approach: within the first week of launch, before any SEO or email/SMS activation, the site generated ~20 new customers, its first subscription, a 50% lift in orders, and 44% growth in gross sales. A direct signal that the UX is reducing friction and the foundation is built to scale.
Organic Search Traffic Increased by 196.08%
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Challenge & Early Steps
Before
Untracked phone conversions
Marketplace placements wasting spend
No Shopping campaign
Fragmented ad destinations
Inconsistent landing page experience
Attribution blind spots
After
Phone calls tracked via WhatConverts
Marketplace placements removed
Shopping campaign: 14.15x ROAS
All ads → single landing page
Unified, consistent post-click journey
54.37x Meta ROAS at peak
"This week was one of the strongest the account has ever seen — combined platform ROAS well above industry benchmarks."
Challenge & Early Steps
SPENCER ROUTT — HEAD OF PAID MEDIA, LANTERN SOL
Results
Peak performance — week of March 22–28, 2026
The Challenge
Grytfit sells USA-made rubber gym flooring out of Ohio with an average order value of ~$1,100. In a category where customers research for weeks, call before buying, and often pick up locally, standard paid media falls short. A 25–35 day sales lag and heavy reliance on phone conversions meant that most revenue was invisible to the ad platforms. We needed to build a structure that could win in spite of that — and eventually track through it.
What We Did
We restructured the account across five key moves: removed Marketplace placements to cut wasted spend; ran a negative keyword sweep to tighten Google audience quality; launched a Shopping campaign that immediately delivered a 14.15x ROAS and $38 CPA; unified all ad traffic to a single landing page; and implemented WhatConverts to start tracking phone call conversions — closing the attribution gap that had masked true performance all along.
The week of March 22–28, combined platform ROAS reached 54.37x on Meta and 14.87x on Google, both well above industry benchmarks.
Organic Search Traffic Increased by 196.08%
Challenge & Early Steps
Before
Dense layouts competing for attention
Inconsistent visual rhythm
Product value not clearly framed
No calculator for complex peptide dosages
After
A clean browsing experience that builds trust
Calm, gallery-like presentation
Strong visual hierarchy and flow
Elevated brand perception
Improved readability and product focus
Stronger conversion paths across all pages
Scalable design system for future growth
‘‘The team lantern saw have done such a fine job on my new website! Especially David I feel undeserving how they went above and beyond to meet my expectations! Thanks so much guys, I’m looking forward to working together on the expansion of this website for us to come!’’
Challenge & Early Steps
BRIAN G. - FOUNDER
Results
Impact of the new UX/UI Design vs. Previous Period
The goal of this project was to elevate the brand’s digital presence while creating a conversion-ready ecommerce experience that scales across products, collections, and custom work inquiries.
The design approach prioritized restraint and intention, allowing structure and rhythm to shape the experience. Visual decisions were made to reduce friction, reinforce focus, and create a sense of confidence throughout the journey. The interface balances clarity with warmth, using consistency and proportion to guide attention while maintaining a quiet, refined presence across every interaction.
Organic Search Traffic Increased by 196.08%
"Lantern Sol helped us find our feet as we transitioned to Shopify. We have seen tremendous growth in high-ranking keywords and our organic growth is up 3x year-over-year."
Challenge & Early Steps
196.08% Growth in Organic Traffic
185.71% Increase in Organic Keywords
