Tib Bar Guy

360° Brand Revamp, with $2.5M+ Revenue Generated

Logo REDESIGN + Website DEVELOPMENT + seo + ppc + email marketing

"Excellent, everything we requested they executed with perfection. Thanks to LanternSol's work, the new website loads much faster, and site visitors give excellent feedback, exceeding their expectations. They have a ton of experience in the fitness industry which was super helpful in building and growing the site."

David M. - Co-Founder

Challenge & Early Steps

The TBG wanted to implement a 360° marketing strategy; to become a referent in the market with their innovative products. After we redesigned Logo and Website, we took over PPC Campaigns, Facebook Ads and SEO, achieving a ramp up on the brand's performance in a matter of weeks. First, we remastered logo and website, giving them a connection with what they wanted to communicate: strong, modern and flexible.
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Transforming SEO Success

After 6 months of working together, our partnership witnessed incredible growth and transformation in SEO performance. Organic keywords saw an increase of +66.57%, paired by a 4.57% boost in referring domains, reinforcing their website's authority and credibility. Furthermore, their backlink profile, reported in Google Search Console recorded a +125.51% growth, vividly showcasing the expanding influence of TBG website.
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Surpassing ROAS & Scaling Revenue

Despite doubling our spending, we consistently hit and exceeded monthly ROAS goals (3.5x goal vs 4.54x all-time ROAS). In the first 60 days, we got +390.59% increase in conversions and bolstered our CVR by +19.17%, driven by enhancements in traffic quality. Which led to a notable reduction in ad CPC (-18.61%) due to improved Quality Scores. Our campaign's CTR increased by +11.57%, and we gained a +7.32% share of voice increase in click share. In our first 4 months together, we amplified our advertising expenditure by 700%, and achieved a 281% boost in ROAs. This strategy yielded a 7,028% surge in the account's conversion value, accomplished by a synergistic approach of scaling spend and optimizing revenue. Through harnessing Meta's best practices, with features such as Advantage+ Shopping campaigns and Meta Shop ads, we successfully expanded our revenue in a profitable manner.
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Boosting Revenue and Deliverability

Email performance has been exceptionally strong in the last 3 months, gaining a total attributed email revenue of $287,386.39, from 17.27% to 26.46% of total store revenue. Email deliverability shows great progress, with a reduced bounce rate of 0.29% (a decrease of 41.83%), a spam rate of 0.03 (a 22.59% reduction), and a lower unsubscribe rate of 36%. We've consistently maintained our target open rate of 61.1%, click rate at 1.98%, and placed order rate of 0.13%, reaffirming the effectiveness of our email campaigns.
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