360° Brand Revamp, with $2.5M+ Revenue Generated

The TBG wanted to implement a 360° marketing strategy; to become a referent in the market with their innovative products. After we redesigned Logo and Website, we took over PPC Campaigns, Facebook Ads and SEO, achieving a ramp up on the brand's performance in a matter of weeks. First, we remastered logo and website, giving them a connection with what they wanted to communicate: strong, modern and flexible.

Despite doubling our spending, we consistently hit and exceeded monthly ROAS goals (3.5x goal vs 4.54x all-time ROAS). In the first 60 days, we got +390.59% increase in conversions and bolstered our CVR by +19.17%, driven by enhancements in traffic quality. Which led to a notable reduction in ad CPC (-18.61%) due to improved Quality Scores. Our campaign's CTR increased by +11.57%, and we gained a +7.32% share of voice increase in click share. In our first 4 months together, we amplified our advertising expenditure by 700%, and achieved a 281% boost in ROAs. This strategy yielded a 7,028% surge in the account's conversion value, accomplished by a synergistic approach of scaling spend and optimizing revenue. Through harnessing Meta's best practices, with features such as Advantage+ Shopping campaigns and Meta Shop ads, we successfully expanded our revenue in a profitable manner.

Email performance has been exceptionally strong in the last 3 months, gaining a total attributed email revenue of $287,386.39, from 17.27% to 26.46% of total store revenue. Email deliverability shows great progress, with a reduced bounce rate of 0.29% (a decrease of 41.83%), a spam rate of 0.03 (a 22.59% reduction), and a lower unsubscribe rate of 36%. We've consistently maintained our target open rate of 61.1%, click rate at 1.98%, and placed order rate of 0.13%, reaffirming the effectiveness of our email campaigns.