360° Brand Revamp, with $4.5M+ Revenue Generated
"Excellent, everything we requested they executed with perfection. Thanks to LanternSol's work, the new website loads much faster, and site visitors give excellent feedback, exceeding their expectations. They have a ton of experience in the fitness industry which was super helpful in building and growing the site."
Results
Transforming SEO Success
Surpassing ROAS & Scaling Revenue
Boosting Revenue and Deliverability
360° Brand Revamp, with $4.5M+ Revenue Generated
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.
"Excellent, everything we requested they executed with perfection. Thanks to LanternSol's work, the new website loads much faster, and site visitors give excellent feedback, exceeding their expectations. They have a ton of experience in the fitness industry which was super helpful in building and growing the site."
Results
Transforming SEO Success
Surpassing ROAS & Scaling Revenue
Boosting Revenue and Deliverability
360° Brand Revamp, with $4.5M+ Revenue Generated
Challenges
"Excellent, everything we requested they executed with perfection. Thanks to LanternSol's work, the new website loads much faster, and site visitors give excellent feedback, exceeding their expectations. They have a ton of experience in the fitness industry which was super helpful in building and growing the site."
David M. - Co-Founder
Results
After 6 months of our partnership with Lantern Sol
The TBG wanted to implement a 360° marketing strategy; their goal was to become a referent in the market with their innovative products. After we redesigned their Logo and Website, we took over their PPC Campaigns, Facebook Ads, and SEO, achieving that the brand ramped up its performance in a matter of weeks.
Performance by area
SEO strategies led to 615% growth in top 10 keyword rankings.
We consistently hit & exceeded the monthly ROAS goal for the account
We consistently hit & exceeded the monthly ROAS goal for the account
360° Brand Revamp, with $4.5M+ Revenue Generated
Challenges
"Excellent, everything we requested they executed with perfection. Thanks to LanternSol's work, the new website loads much faster, and site visitors give excellent feedback, exceeding their expectations. They have a ton of experience in the fitness industry which was super helpful in building and growing the site."
David M. - Co-Founder
Results
After 6 months of our partnership with Lantern Sol
The TBG wanted to implement a 360° marketing strategy; their goal was to become a referent in the market with their innovative products. After we redesigned their Logo and Website, we took over their PPC Campaigns, Facebook Ads, and SEO, achieving that the brand ramped up its performance in a matter of weeks.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
360° Brand Revamp, with $4.5M+ Revenue Generated
Challenges
"Excellent, everything we requested they executed with perfection. Thanks to LanternSol's work, the new website loads much faster, and site visitors give excellent feedback, exceeding their expectations. They have a ton of experience in the fitness industry which was super helpful in building and growing the site."
David M. - Co-Founder
Results
After 6 months of our partnership with Lantern Sol
The TBG wanted to implement a 360° marketing strategy; their goal was to become a referent in the market with their innovative products. After we redesigned their Logo and Website, we took over their PPC Campaigns, Facebook Ads, and SEO, achieving that the brand ramped up its performance in a matter of weeks.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
360° Brand Revamp, with $4.5M+ Revenue Generated
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REDESIGN BEYOND AESTHETICS
TARGET
CHALLENGE
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PROPOSAL
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We removed that friction by making clarity a priority. Each product features a descriptive title, visible price, and compatibility tags. Icons highlight key features. Building customer confidence before they even reach color or quantity options.
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Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
360° Brand Revamp, with $4.5M+ Revenue Generated
Challenges
Results
"Excellent, everything we requested they executed with perfection. Thanks to LanternSol's work, the new website loads much faster, and site visitors give excellent feedback, exceeding their expectations. They have a ton of experience in the fitness industry which was super helpful in building and growing the site."
After 6 months of our partnership with Lantern Sol
Challenges
Transforming SEO Success
After 6 months of working together, our partnership witnessed incredible growth and transformation in SEO performance. Organic keywords saw an increase of +66.57%, paired by a 4.57% boost in referring domains, reinforcing their website's authority and credibility. Furthermore, their backlink profile, reported in Google Search Console recorded a +125.51% growth, vividly showcasing the expanding influence of TBG website.
$90,000
$180,000
Results
Challenges
Surpassing ROAS & Scaling Revenue
Results
per click
It's not just about spending, it's about strategy. We didn't just throw more money at the problem. We scaled the brand by making every dollar smarter. We cut waste, improved ad quality, and built a strategic foundation that turned a stagnant account into a high-performing growth engine. This wasn't just optimization—it was a complete business turnaround.
360° Brand Revamp, with $4.5M+ Revenue Generated
Results
Our strategy was to create a premium, nostalgic, and emotionally resonant shopping experience tailored specifically to Gen X.
Results
We centered the design around “earned indulgence,” blending luxury with subtle 80s/90s inspiration without looking childish. The UX focused on clear navigation, clean product discovery, and trust-building for high-ticket items, while the brand voice used confident, relatable messaging that speaks to Gen X’s life stage.
Visually, we paired sophisticated neutrals with retro accents and high-quality lifestyle photography to deliver a modern yet nostalgic look that feels both premium and personal.
Results
After our partnership with Lantern Sol
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360° Brand Revamp, with $4.5M+ Revenue Generated
Results
Unintuitive UX/UI with high purchase friction
No structure for technical product information
Weak product imagery, low brand credibility
No calculator for complex peptide dosages
No B2B access control
No affiliate, referral, or subscription tools
Brand feel neither scientific nor approachable
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Redesigned with science-forward, frictionless UX
AI-generated product photography, brand-aligned
Sami B2B lock for gated professional access
Custom calculator for complex peptide dosages
ShopJar affiliate program + subscriptions app
Cohesive identity: authoritative yet approachable
A clean browsing experience that builds trust
‘‘The team lantern saw have done such a fine job on my new website! Especially David I feel undeserving how they went above and beyond to meet my expectations! Thanks so much guys, I’m looking forward to working together on the expansion of this website for us to come!’’
Results
BRIAN G. - FOUNDER
Results
Impact of the new UX/UI Design vs. Previous Period
The goal of this project was to rebuild Beacon's digital presence from the ground up; transforming a technically complex, low-trust experience into a conversion-optimized ecommerce platform built for a high-consideration purchase environment.
The design approach centered on information hierarchy and credibility signaling, structuring PDPs with tabbed content architecture, downloadable technical references, and formula-forward visuals to reduce cognitive load without sacrificing scientific accuracy. Custom calculator logic addressed a key drop-off trigger, while controlled whitespace, typographic authority, and AI-assisted product imagery closed the gap between a research-grade brand and a consumer-ready experience. The early data confirms the approach: within the first week of launch, before any SEO or email/SMS activation, the site generated ~20 new customers, its first subscription, a 50% lift in orders, and 44% growth in gross sales. A direct signal that the UX is reducing friction and the foundation is built to scale.
