360° Brand Revamp, with $4.5M+ Revenue Generated
"Excellent, everything we requested they executed with perfection. Thanks to LanternSol's work, the new website loads much faster, and site visitors give excellent feedback, exceeding their expectations. They have a ton of experience in the fitness industry which was super helpful in building and growing the site."
Results


Transforming SEO Success




Surpassing ROAS & Scaling Revenue


Boosting Revenue and Deliverability


360° Brand Revamp, with $4.5M+ Revenue Generated
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.

"Excellent, everything we requested they executed with perfection. Thanks to LanternSol's work, the new website loads much faster, and site visitors give excellent feedback, exceeding their expectations. They have a ton of experience in the fitness industry which was super helpful in building and growing the site."
Results


Transforming SEO Success




Surpassing ROAS & Scaling Revenue


Boosting Revenue and Deliverability


360° Brand Revamp, with $4.5M+ Revenue Generated
Challenges
"Excellent, everything we requested they executed with perfection. Thanks to LanternSol's work, the new website loads much faster, and site visitors give excellent feedback, exceeding their expectations. They have a ton of experience in the fitness industry which was super helpful in building and growing the site."
David M. - Co-Founder
Results
After 6 months of our partnership with Lantern Sol


The TBG wanted to implement a 360° marketing strategy; their goal was to become a referent in the market with their innovative products. After we redesigned their Logo and Website, we took over their PPC Campaigns, Facebook Ads, and SEO, achieving that the brand ramped up its performance in a matter of weeks.
Performance by area
SEO strategies led to 615% growth in top 10 keyword rankings.

We consistently hit & exceeded the monthly ROAS goal for the account

We consistently hit & exceeded the monthly ROAS goal for the account

360° Brand Revamp, with $4.5M+ Revenue Generated
Challenges
"Excellent, everything we requested they executed with perfection. Thanks to LanternSol's work, the new website loads much faster, and site visitors give excellent feedback, exceeding their expectations. They have a ton of experience in the fitness industry which was super helpful in building and growing the site."
David M. - Co-Founder
Results
After 6 months of our partnership with Lantern Sol
The TBG wanted to implement a 360° marketing strategy; their goal was to become a referent in the market with their innovative products. After we redesigned their Logo and Website, we took over their PPC Campaigns, Facebook Ads, and SEO, achieving that the brand ramped up its performance in a matter of weeks.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.

Creative testing on Meta Ads boosted engagement and ROAS.

360° Brand Revamp, with $4.5M+ Revenue Generated
Challenges
"Excellent, everything we requested they executed with perfection. Thanks to LanternSol's work, the new website loads much faster, and site visitors give excellent feedback, exceeding their expectations. They have a ton of experience in the fitness industry which was super helpful in building and growing the site."
David M. - Co-Founder
Results
After 6 months of our partnership with Lantern Sol


The TBG wanted to implement a 360° marketing strategy; their goal was to become a referent in the market with their innovative products. After we redesigned their Logo and Website, we took over their PPC Campaigns, Facebook Ads, and SEO, achieving that the brand ramped up its performance in a matter of weeks.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.

Creative testing on Meta Ads boosted engagement and ROAS.

360° Brand Revamp, with $4.5M+ Revenue Generated

Challenges
"Excellent, everything we requested they executed with perfection. Thanks to LanternSol's work, the new website loads much faster, and site visitors give excellent feedback, exceeding their expectations. They have a ton of experience in the fitness industry which was super helpful in building and growing the site."
David M. - Co-Founder
Results
After 6 months of our partnership with Lantern Sol


Why Choose Lantern Sol?
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.

Creative testing on Meta Ads boosted engagement and ROAS.

360° Brand Revamp, with $4.5M+ Revenue Generated
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Challenges
"Excellent, everything we requested they executed with perfection. Thanks to LanternSol's work, the new website loads much faster, and site visitors give excellent feedback, exceeding their expectations. They have a ton of experience in the fitness industry which was super helpful in building and growing the site."
David M. - Co-Founder
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.

Creative testing on Meta Ads boosted engagement and ROAS.

360° Brand Revamp, with $4.5M+ Revenue Generated
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REDESIGN BEYOND AESTHETICS

TARGET

CHALLENGE
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PROPOSAL
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We removed that friction by making clarity a priority. Each product features a descriptive title, visible price, and compatibility tags. Icons highlight key features. Building customer confidence before they even reach color or quantity options.
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Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.

Creative testing on Meta Ads boosted engagement and ROAS.

360° Brand Revamp, with $4.5M+ Revenue Generated
Challenges
Results
"Excellent, everything we requested they executed with perfection. Thanks to LanternSol's work, the new website loads much faster, and site visitors give excellent feedback, exceeding their expectations. They have a ton of experience in the fitness industry which was super helpful in building and growing the site."
After 6 months of our partnership with Lantern Sol
Challenges
Transforming SEO Success
After 6 months of working together, our partnership witnessed incredible growth and transformation in SEO performance. Organic keywords saw an increase of +66.57%, paired by a 4.57% boost in referring domains, reinforcing their website's authority and credibility. Furthermore, their backlink profile, reported in Google Search Console recorded a +125.51% growth, vividly showcasing the expanding influence of TBG website.
$90,000
$180,000
Results
Challenges
Surpassing ROAS & Scaling Revenue
Results
per click
It's not just about spending, it's about strategy. We didn't just throw more money at the problem. We scaled the brand by making every dollar smarter. We cut waste, improved ad quality, and built a strategic foundation that turned a stagnant account into a high-performing growth engine. This wasn't just optimization—it was a complete business turnaround.
360° Brand Revamp, with $4.5M+ Revenue Generated


Challenges
"Excellent, everything we requested they executed with perfection. Thanks to LanternSol's work, the new website loads much faster, and site visitors give excellent feedback, exceeding their expectations. They have a ton of experience in the fitness industry which was super helpful in building and growing the site."
David M. - Co-Founder
Challenges
Results
After 6 months of our partnership with Lantern Sol
Challenges
Transforming SEO Success
After 6 months of working together, our partnership witnessed incredible growth and transformation in SEO performance. Organic keywords saw an increase of +66.57%, paired by a 4.57% boost in referring domains, reinforcing their website's authority and credibility. Furthermore, their backlink profile, reported in Google Search Console recorded a +125.51% growth, vividly showcasing the expanding influence of TBG website.
Results
$256,805
$199,611
729
1,458
$9.08
3.5%
35.81%

The TBG wanted to implement a 360° marketing strategy; their goal was to become a referent in the market with their innovative products. After we redesigned their Logo and Website, we took over their PPC Campaigns, Facebook Ads, and SEO, achieving that the brand ramped up its performance in a matter of weeks.
Solutions Implemented
Identifying Revenue Gaps Through Daily Performance Analysis

Resolving Infringements to Restore Listing Integrity and Brand Safety

Brand assets in the Search campaign delivered a strong 27.78x ROAS, lifting November’s average to 5.8x—93% above our 3x goal.

360° Brand Revamp, with $4.5M+ Revenue Generated
Results
Our strategy was to create a premium, nostalgic, and emotionally resonant shopping experience tailored specifically to Gen X.

Results
We centered the design around “earned indulgence,” blending luxury with subtle 80s/90s inspiration without looking childish. The UX focused on clear navigation, clean product discovery, and trust-building for high-ticket items, while the brand voice used confident, relatable messaging that speaks to Gen X’s life stage.
Visually, we paired sophisticated neutrals with retro accents and high-quality lifestyle photography to deliver a modern yet nostalgic look that feels both premium and personal.
Results
After our partnership with Lantern Sol
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360° Brand Revamp, with $4.5M+ Revenue Generated

Results

Unintuitive UX/UI with high purchase friction

No structure for technical product information

Weak product imagery, low brand credibility

No calculator for complex peptide dosages

No B2B access control

No affiliate, referral, or subscription tools

Brand feel neither scientific nor approachable
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Redesigned with science-forward, frictionless UX
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AI-generated product photography, brand-aligned
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Sami B2B lock for gated professional access
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Custom calculator for complex peptide dosages
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ShopJar affiliate program + subscriptions app
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Cohesive identity: authoritative yet approachable
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A clean browsing experience that builds trust
"Working with Lantern Sol was a standout experience from start to finish. What began as a website project quickly felt like a true collaboration. They took the time to understand where we were trying to go, challenged our thinking in the right ways, and ultimately helped elevate the vision far beyond what we initially had in mind. What really set them apart was their willingness to step outside the boundaries of the project. When we hit issues with systems and integrations that weren’t technically their responsibility, they didn’t disengage, they helped us out. If you’re looking for a team that’s genuinely invested in the outcome, not just the deliverable, Lantern Sol delivers on that in a big way. We’re extremely happy with the result and appreciate the way they showed up throughout the entire process."
Results
BRIAN HUGES - FOUNDER
Results
Impact of the new UX/UI Design vs. Previous Period
The goal of this project was to rebuild Beacon's digital presence from the ground up; transforming a technically complex, low-trust experience into a conversion-optimized ecommerce platform built for a high-consideration purchase environment.
The design approach centered on information hierarchy and credibility signaling, structuring PDPs with tabbed content architecture, downloadable technical references, and formula-forward visuals to reduce cognitive load without sacrificing scientific accuracy. Custom calculator logic addressed a key drop-off trigger, while controlled whitespace, typographic authority, and AI-assisted product imagery closed the gap between a research-grade brand and a consumer-ready experience. The early data confirms the approach: within the first week of launch, before any SEO or email/SMS activation, the site generated ~20 new customers, its first subscription, a 50% lift in orders, and 44% growth in gross sales. A direct signal that the UX is reducing friction and the foundation is built to scale.
360° Brand Revamp, with $4.5M+ Revenue Generated
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Results
Before

Untracked phone conversions

Marketplace placements wasting spend

No Shopping campaign

Fragmented ad destinations

Inconsistent landing page experience

Attribution blind spots
After
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Phone calls tracked via WhatConverts
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Marketplace placements removed
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Shopping campaign: 14.15x ROAS
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All ads → single landing page
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Unified, consistent post-click journey
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54.37x Meta ROAS at peak
"This week was one of the strongest the account has ever seen — combined platform ROAS well above industry benchmarks."
Results
SPENCER ROUTT — HEAD OF PAID MEDIA, LANTERN SOL
Results
Peak performance — week of March 22–28, 2026
The Challenge
Grytfit sells USA-made rubber gym flooring out of Ohio with an average order value of ~$1,100. In a category where customers research for weeks, call before buying, and often pick up locally, standard paid media falls short. A 25–35 day sales lag and heavy reliance on phone conversions meant that most revenue was invisible to the ad platforms. We needed to build a structure that could win in spite of that — and eventually track through it.
What We Did
We restructured the account across five key moves: removed Marketplace placements to cut wasted spend; ran a negative keyword sweep to tighten Google audience quality; launched a Shopping campaign that immediately delivered a 14.15x ROAS and $38 CPA; unified all ad traffic to a single landing page; and implemented WhatConverts to start tracking phone call conversions — closing the attribution gap that had masked true performance all along.
The week of March 22–28, combined platform ROAS reached 54.37x on Meta and 14.87x on Google, both well above industry benchmarks.
360° Brand Revamp, with $4.5M+ Revenue Generated
Results
Before

Dense layouts competing for attention

Inconsistent visual rhythm

Product value not clearly framed

No calculator for complex peptide dosages
After
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A clean browsing experience that builds trust
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Calm, gallery-like presentation
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Strong visual hierarchy and flow
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Elevated brand perception
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Improved readability and product focus
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Stronger conversion paths across all pages
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Scalable design system for future growth
‘‘The team lantern saw have done such a fine job on my new website! Especially David I feel undeserving how they went above and beyond to meet my expectations! Thanks so much guys, I’m looking forward to working together on the expansion of this website for us to come!’’
Results
BRIAN G. - FOUNDER
Results
Impact of the new UX/UI Design vs. Previous Period
The goal of this project was to elevate the brand’s digital presence while creating a conversion-ready ecommerce experience that scales across products, collections, and custom work inquiries.
The design approach prioritized restraint and intention, allowing structure and rhythm to shape the experience. Visual decisions were made to reduce friction, reinforce focus, and create a sense of confidence throughout the journey. The interface balances clarity with warmth, using consistency and proportion to guide attention while maintaining a quiet, refined presence across every interaction.
360° Brand Revamp, with $4.5M+ Revenue Generated
"Excellent, everything we requested they executed with perfection. Thanks to LanternSol's work, the new website loads much faster, and site visitors give excellent feedback, exceeding their expectations. They have a ton of experience in the fitness industry which was super helpful in building and growing the site."
Results


Transforming SEO Success




Surpassing ROAS & Scaling Revenue


Boosting Revenue and Deliverability




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