The 6-Month Local-SEO Surge That Added $225K in Revenue
"Great company . Easy to work with, Clear communication , High-quality work. Highly recommend."
Challenges & Early Steps
Marketing Results After
From Invisible to Profitable: $225K SEO Growth in Just 6 Months
The 6-Month Local-SEO Surge That Added $225K in Revenue
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.
"Great company . Easy to work with, Clear communication , High-quality work. Highly recommend."
Challenges & Early Steps
Marketing Results After
From Invisible to Profitable: $225K SEO Growth in Just 6 Months
The 6-Month Local-SEO Surge That Added $225K in Revenue
Challenges
"Great company . Easy to work with, Clear communication , High-quality work. Highly recommend."
Jeff Koester – Owner
Challenges & Early Steps
JPK’s digital visibility was critically limited. Unbranded search contributed almost no traffic, making Google one of their weakest acquisition channels. Local SERP performance was poor, with target service keywords buried on pages 3–4, eliminating any chance of capturing high-intent clicks. Site authority was nearly nonexistent: only two URLs drove measurable organic sessions, and with a Domain Rating stalled at 2, JPK lacked the backlink profile and topical authority required to compete. Without a structured SEO intervention, competitive displacement in both local and organic search was inevitable. Within just 6 months of focused SEO efforts, however, JPK’s visibility and authority began to transform.
Performance by area
SEO strategies led to 615% growth in top 10 keyword rankings.
We consistently hit & exceeded the monthly ROAS goal for the account
We consistently hit & exceeded the monthly ROAS goal for the account
The 6-Month Local-SEO Surge That Added $225K in Revenue
Challenges
"Great company . Easy to work with, Clear communication , High-quality work. Highly recommend."
Jeff Koester – Owner
Challenges & Early Steps
JPK’s digital visibility was critically limited. Unbranded search contributed almost no traffic, making Google one of their weakest acquisition channels. Local SERP performance was poor, with target service keywords buried on pages 3–4, eliminating any chance of capturing high-intent clicks. Site authority was nearly nonexistent: only two URLs drove measurable organic sessions, and with a Domain Rating stalled at 2, JPK lacked the backlink profile and topical authority required to compete. Without a structured SEO intervention, competitive displacement in both local and organic search was inevitable. Within just 6 months of focused SEO efforts, however, JPK’s visibility and authority began to transform.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
The 6-Month Local-SEO Surge That Added $225K in Revenue
Challenges
"Great company . Easy to work with, Clear communication , High-quality work. Highly recommend."
Jeff Koester – Owner
Challenges & Early Steps
JPK’s digital visibility was critically limited. Unbranded search contributed almost no traffic, making Google one of their weakest acquisition channels. Local SERP performance was poor, with target service keywords buried on pages 3–4, eliminating any chance of capturing high-intent clicks. Site authority was nearly nonexistent: only two URLs drove measurable organic sessions, and with a Domain Rating stalled at 2, JPK lacked the backlink profile and topical authority required to compete. Without a structured SEO intervention, competitive displacement in both local and organic search was inevitable. Within just 6 months of focused SEO efforts, however, JPK’s visibility and authority began to transform.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
The 6-Month Local-SEO Surge That Added $225K in Revenue
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REDESIGN BEYOND AESTHETICS
TARGET
CHALLENGE
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PROPOSAL
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We removed that friction by making clarity a priority. Each product features a descriptive title, visible price, and compatibility tags. Icons highlight key features. Building customer confidence before they even reach color or quantity options.
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Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
The 6-Month Local-SEO Surge That Added $225K in Revenue
Challenges
Challenges & Early Steps
"Great company . Easy to work with, Clear communication , High-quality work. Highly recommend."
JPK’s digital visibility was critically limited. Unbranded search contributed almost no traffic, making Google one of their weakest acquisition channels. Local SERP performance was poor, with target service keywords buried on pages 3–4, eliminating any chance of capturing high-intent clicks. Site authority was nearly nonexistent: only two URLs drove measurable organic sessions, and with a Domain Rating stalled at 2, JPK lacked the backlink profile and topical authority required to compete. Without a structured SEO intervention, competitive displacement in both local and organic search was inevitable. Within just 6 months of focused SEO efforts, however, JPK’s visibility and authority began to transform.
Challenges
Marketing Results After
In just 6 months, JPK generated over $225K in new revenue from non-branded search, with a 312% increase in qualified organic traffic. Keyword visibility grew 4.1x, moving high-intent service terms onto page one. Domain Rating climbed from 2 to 16 through 175 new backlinks, while updated Google Business Profiles, new service pages, and blog content turned organic search into one of JPK’s strongest acquisition channels.
$90,000
$180,000
Challenges & Early Steps
Challenges
From Invisible to Profitable: $225K SEO Growth in Just 6 Months
Challenges & Early Steps
per click
It's not just about spending, it's about strategy. We didn't just throw more money at the problem. We scaled the brand by making every dollar smarter. We cut waste, improved ad quality, and built a strategic foundation that turned a stagnant account into a high-performing growth engine. This wasn't just optimization—it was a complete business turnaround.
The 6-Month Local-SEO Surge That Added $225K in Revenue
Challenges & Early Steps
Our strategy was to create a premium, nostalgic, and emotionally resonant shopping experience tailored specifically to Gen X.
Challenges & Early Steps
We centered the design around “earned indulgence,” blending luxury with subtle 80s/90s inspiration without looking childish. The UX focused on clear navigation, clean product discovery, and trust-building for high-ticket items, while the brand voice used confident, relatable messaging that speaks to Gen X’s life stage.
Visually, we paired sophisticated neutrals with retro accents and high-quality lifestyle photography to deliver a modern yet nostalgic look that feels both premium and personal.
Results
After our partnership with Lantern Sol
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The 6-Month Local-SEO Surge That Added $225K in Revenue
Challenges & Early Steps
Unintuitive UX/UI with high purchase friction
No structure for technical product information
Weak product imagery, low brand credibility
No calculator for complex peptide dosages
No B2B access control
No affiliate, referral, or subscription tools
Brand feel neither scientific nor approachable
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Redesigned with science-forward, frictionless UX
AI-generated product photography, brand-aligned
Sami B2B lock for gated professional access
Custom calculator for complex peptide dosages
ShopJar affiliate program + subscriptions app
Cohesive identity: authoritative yet approachable
A clean browsing experience that builds trust
‘‘The team lantern saw have done such a fine job on my new website! Especially David I feel undeserving how they went above and beyond to meet my expectations! Thanks so much guys, I’m looking forward to working together on the expansion of this website for us to come!’’
Challenges & Early Steps
BRIAN G. - FOUNDER
Results
Impact of the new UX/UI Design vs. Previous Period
The goal of this project was to rebuild Beacon's digital presence from the ground up; transforming a technically complex, low-trust experience into a conversion-optimized ecommerce platform built for a high-consideration purchase environment.
The design approach centered on information hierarchy and credibility signaling, structuring PDPs with tabbed content architecture, downloadable technical references, and formula-forward visuals to reduce cognitive load without sacrificing scientific accuracy. Custom calculator logic addressed a key drop-off trigger, while controlled whitespace, typographic authority, and AI-assisted product imagery closed the gap between a research-grade brand and a consumer-ready experience. The early data confirms the approach: within the first week of launch, before any SEO or email/SMS activation, the site generated ~20 new customers, its first subscription, a 50% lift in orders, and 44% growth in gross sales. A direct signal that the UX is reducing friction and the foundation is built to scale.
