JPK’s digital visibility was critically limited. Unbranded search contributed almost no traffic, making Google one of their weakest acquisition channels. Local SERP performance was poor, with target service keywords buried on pages 3–4, eliminating any chance of capturing high-intent clicks. Site authority was nearly nonexistent: only two URLs drove measurable organic sessions, and with a Domain Rating stalled at 2, JPK lacked the backlink profile and topical authority required to compete. Without a structured SEO intervention, competitive displacement in both local and organic search was inevitable. Within just 6 months of focused SEO efforts, however, JPK’s visibility and authority began to transform.