Unintuitive UX/UI with high purchase friction

No structure for technical product information

Weak product imagery, low brand credibility

No calculator for complex peptide dosages

No B2B access control

No affiliate, referral, or subscription tools

Brand feel neither scientific nor approachable

Redesigned with science-forward, frictionless UX

AI-generated product photography, brand-aligned

Sami B2B lock for gated professional access

Custom calculator for complex peptide dosages

ShopJar affiliate program + subscriptions app

Cohesive identity: authoritative yet approachable

A clean browsing experience that builds trust

‘‘The team lantern saw have done such a fine job on my new website! Especially David I feel undeserving how they went above and beyond to meet my expectations! Thanks so much guys, I’m looking forward to working together on the expansion of this website for us to come!’’

The goal of this project was to rebuild Beacon's digital presence from the ground up; transforming a technically complex, low-trust experience into a conversion-optimized ecommerce platform built for a high-consideration purchase environment.

The design approach centered on information hierarchy and credibility signaling, structuring PDPs with tabbed content architecture, downloadable technical references, and formula-forward visuals to reduce cognitive load without sacrificing scientific accuracy. Custom calculator logic addressed a key drop-off trigger, while controlled whitespace, typographic authority, and AI-assisted product imagery closed the gap between a research-grade brand and a consumer-ready experience. The early data confirms the approach: within the first week of launch, before any SEO or email/SMS activation, the site generated ~20 new customers, its first subscription, a 50% lift in orders, and 44% growth in gross sales. A direct signal that the UX is reducing friction and the foundation is built to scale.