Streamlined Operations for Sustainable Success
"Our company has been working with LanternSol for a little over a year and he has quickly become an integral part of our team. They run our SEO, our ABM campaigns, and he recently built our new website on Shopify. Jay has helped increase our conversion rates, key word rankings, etc. Jay is easy to work with, he does an incredible job distilling information for our team, and he is a driving force in making our business more data driven and efficient. I have learned a lot working with Jay as his primary point of contact at our company and I know I will learn a lot more as we continue to work together."
The Challenge
Custom Website Built
22.4 AVG Keyword Ranking Growth
End-To-End Goal Conversion For Clean Analytics
Streamlined Operations for Sustainable Success
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.
"Our company has been working with LanternSol for a little over a year and he has quickly become an integral part of our team. They run our SEO, our ABM campaigns, and he recently built our new website on Shopify. Jay has helped increase our conversion rates, key word rankings, etc. Jay is easy to work with, he does an incredible job distilling information for our team, and he is a driving force in making our business more data driven and efficient. I have learned a lot working with Jay as his primary point of contact at our company and I know I will learn a lot more as we continue to work together."
The Challenge
Custom Website Built
22.4 AVG Keyword Ranking Growth
End-To-End Goal Conversion For Clean Analytics
Streamlined Operations for Sustainable Success
Challenges
"Our company has been working with LanternSol for a little over a year and he has quickly become an integral part of our team. They run our SEO, our ABM campaigns, and he recently built our new website on Shopify. Jay has helped increase our conversion rates, key word rankings, etc. Jay is easy to work with, he does an incredible job distilling information for our team, and he is a driving force in making our business more data driven and efficient. I have learned a lot working with Jay as his primary point of contact at our company and I know I will learn a lot more as we continue to work together."
James Eichner - CSO
The Challenge
Sana Packaging’s challenge was wanting to grow organically to get more traffic, and also better understand where their traffic sources are coming from. Lastly, as they were starting to grow, they wanted to streamline invoicing and purchasing processes vs manual systems they currently had in place.
LanternSol took over for their SEO. This was a blended attack of onpage technical SEO (e.g. improving the way the website “talks” with Google and search engines, as well as shaping content creation and getting backlinks to those pieces for wider exposure.
Performance by area
SEO strategies led to 615% growth in top 10 keyword rankings.
We consistently hit & exceeded the monthly ROAS goal for the account
We consistently hit & exceeded the monthly ROAS goal for the account
Streamlined Operations for Sustainable Success
Challenges
"Our company has been working with LanternSol for a little over a year and he has quickly become an integral part of our team. They run our SEO, our ABM campaigns, and he recently built our new website on Shopify. Jay has helped increase our conversion rates, key word rankings, etc. Jay is easy to work with, he does an incredible job distilling information for our team, and he is a driving force in making our business more data driven and efficient. I have learned a lot working with Jay as his primary point of contact at our company and I know I will learn a lot more as we continue to work together."
James Eichner - CSO
The Challenge
Sana Packaging’s challenge was wanting to grow organically to get more traffic, and also better understand where their traffic sources are coming from. Lastly, as they were starting to grow, they wanted to streamline invoicing and purchasing processes vs manual systems they currently had in place.
LanternSol took over for their SEO. This was a blended attack of onpage technical SEO (e.g. improving the way the website “talks” with Google and search engines, as well as shaping content creation and getting backlinks to those pieces for wider exposure.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Streamlined Operations for Sustainable Success
Challenges
"Our company has been working with LanternSol for a little over a year and he has quickly become an integral part of our team. They run our SEO, our ABM campaigns, and he recently built our new website on Shopify. Jay has helped increase our conversion rates, key word rankings, etc. Jay is easy to work with, he does an incredible job distilling information for our team, and he is a driving force in making our business more data driven and efficient. I have learned a lot working with Jay as his primary point of contact at our company and I know I will learn a lot more as we continue to work together."
James Eichner - CSO
The Challenge
Sana Packaging’s challenge was wanting to grow organically to get more traffic, and also better understand where their traffic sources are coming from. Lastly, as they were starting to grow, they wanted to streamline invoicing and purchasing processes vs manual systems they currently had in place.
LanternSol took over for their SEO. This was a blended attack of onpage technical SEO (e.g. improving the way the website “talks” with Google and search engines, as well as shaping content creation and getting backlinks to those pieces for wider exposure.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Streamlined Operations for Sustainable Success
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REDESIGN BEYOND AESTHETICS
TARGET
CHALLENGE
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PROPOSAL
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We removed that friction by making clarity a priority. Each product features a descriptive title, visible price, and compatibility tags. Icons highlight key features. Building customer confidence before they even reach color or quantity options.
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Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Streamlined Operations for Sustainable Success
Challenges
The Challenge
"Our company has been working with LanternSol for a little over a year and he has quickly become an integral part of our team. They run our SEO, our ABM campaigns, and he recently built our new website on Shopify. Jay has helped increase our conversion rates, key word rankings, etc. Jay is easy to work with, he does an incredible job distilling information for our team, and he is a driving force in making our business more data driven and efficient. I have learned a lot working with Jay as his primary point of contact at our company and I know I will learn a lot more as we continue to work together."
Sana Packaging’s challenge was wanting to grow organically to get more traffic, and also better understand where their traffic sources are coming from. Lastly, as they were starting to grow, they wanted to streamline invoicing and purchasing processes vs manual systems they currently had in place.
Challenges
Custom Website Built
LanternSol took over for their website development to build a site that convert, and utilize the benefits of a modern day CMS (Shopify). Integral in the entire process was making sure we could capture on the companies main ethos for sustainability, while also setting up best practices for conversion and customer retention.
$90,000
$180,000
The Challenge
Challenges
22.4 AVG Keyword Ranking Growth
The Challenge
per click
It's not just about spending, it's about strategy. We didn't just throw more money at the problem. We scaled the brand by making every dollar smarter. We cut waste, improved ad quality, and built a strategic foundation that turned a stagnant account into a high-performing growth engine. This wasn't just optimization—it was a complete business turnaround.
Streamlined Operations for Sustainable Success
The Challenge
Our strategy was to create a premium, nostalgic, and emotionally resonant shopping experience tailored specifically to Gen X.
The Challenge
We centered the design around “earned indulgence,” blending luxury with subtle 80s/90s inspiration without looking childish. The UX focused on clear navigation, clean product discovery, and trust-building for high-ticket items, while the brand voice used confident, relatable messaging that speaks to Gen X’s life stage.
Visually, we paired sophisticated neutrals with retro accents and high-quality lifestyle photography to deliver a modern yet nostalgic look that feels both premium and personal.
Results
After our partnership with Lantern Sol
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Streamlined Operations for Sustainable Success
The Challenge
Unintuitive UX/UI with high purchase friction
No structure for technical product information
Weak product imagery, low brand credibility
No calculator for complex peptide dosages
No B2B access control
No affiliate, referral, or subscription tools
Brand feel neither scientific nor approachable
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Redesigned with science-forward, frictionless UX
AI-generated product photography, brand-aligned
Sami B2B lock for gated professional access
Custom calculator for complex peptide dosages
ShopJar affiliate program + subscriptions app
Cohesive identity: authoritative yet approachable
A clean browsing experience that builds trust
‘‘The team lantern saw have done such a fine job on my new website! Especially David I feel undeserving how they went above and beyond to meet my expectations! Thanks so much guys, I’m looking forward to working together on the expansion of this website for us to come!’’
The Challenge
BRIAN G. - FOUNDER
Results
Impact of the new UX/UI Design vs. Previous Period
The goal of this project was to rebuild Beacon's digital presence from the ground up; transforming a technically complex, low-trust experience into a conversion-optimized ecommerce platform built for a high-consideration purchase environment.
The design approach centered on information hierarchy and credibility signaling, structuring PDPs with tabbed content architecture, downloadable technical references, and formula-forward visuals to reduce cognitive load without sacrificing scientific accuracy. Custom calculator logic addressed a key drop-off trigger, while controlled whitespace, typographic authority, and AI-assisted product imagery closed the gap between a research-grade brand and a consumer-ready experience. The early data confirms the approach: within the first week of launch, before any SEO or email/SMS activation, the site generated ~20 new customers, its first subscription, a 50% lift in orders, and 44% growth in gross sales. A direct signal that the UX is reducing friction and the foundation is built to scale.
