Streamlined Operations for Sustainable Success
"Our company has been working with LanternSol for a little over a year and he has quickly become an integral part of our team. They run our SEO, our ABM campaigns, and he recently built our new website on Shopify. Jay has helped increase our conversion rates, key word rankings, etc. Jay is easy to work with, he does an incredible job distilling information for our team, and he is a driving force in making our business more data driven and efficient. I have learned a lot working with Jay as his primary point of contact at our company and I know I will learn a lot more as we continue to work together."
The Challenge
Custom Website Built
22.4 AVG Keyword Ranking Growth
End-To-End Goal Conversion For Clean Analytics
Streamlined Operations for Sustainable Success
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.
"Our company has been working with LanternSol for a little over a year and he has quickly become an integral part of our team. They run our SEO, our ABM campaigns, and he recently built our new website on Shopify. Jay has helped increase our conversion rates, key word rankings, etc. Jay is easy to work with, he does an incredible job distilling information for our team, and he is a driving force in making our business more data driven and efficient. I have learned a lot working with Jay as his primary point of contact at our company and I know I will learn a lot more as we continue to work together."
The Challenge
Custom Website Built
22.4 AVG Keyword Ranking Growth
End-To-End Goal Conversion For Clean Analytics
Streamlined Operations for Sustainable Success
Challenges
"Our company has been working with LanternSol for a little over a year and he has quickly become an integral part of our team. They run our SEO, our ABM campaigns, and he recently built our new website on Shopify. Jay has helped increase our conversion rates, key word rankings, etc. Jay is easy to work with, he does an incredible job distilling information for our team, and he is a driving force in making our business more data driven and efficient. I have learned a lot working with Jay as his primary point of contact at our company and I know I will learn a lot more as we continue to work together."
James Eichner - CSO
The Challenge
Sana Packaging’s challenge was wanting to grow organically to get more traffic, and also better understand where their traffic sources are coming from. Lastly, as they were starting to grow, they wanted to streamline invoicing and purchasing processes vs manual systems they currently had in place.
LanternSol took over for their SEO. This was a blended attack of onpage technical SEO (e.g. improving the way the website “talks” with Google and search engines, as well as shaping content creation and getting backlinks to those pieces for wider exposure.
Performance by area
SEO strategies led to 615% growth in top 10 keyword rankings.
We consistently hit & exceeded the monthly ROAS goal for the account
We consistently hit & exceeded the monthly ROAS goal for the account
Streamlined Operations for Sustainable Success
Challenges
"Our company has been working with LanternSol for a little over a year and he has quickly become an integral part of our team. They run our SEO, our ABM campaigns, and he recently built our new website on Shopify. Jay has helped increase our conversion rates, key word rankings, etc. Jay is easy to work with, he does an incredible job distilling information for our team, and he is a driving force in making our business more data driven and efficient. I have learned a lot working with Jay as his primary point of contact at our company and I know I will learn a lot more as we continue to work together."
James Eichner - CSO
The Challenge
Sana Packaging’s challenge was wanting to grow organically to get more traffic, and also better understand where their traffic sources are coming from. Lastly, as they were starting to grow, they wanted to streamline invoicing and purchasing processes vs manual systems they currently had in place.
LanternSol took over for their SEO. This was a blended attack of onpage technical SEO (e.g. improving the way the website “talks” with Google and search engines, as well as shaping content creation and getting backlinks to those pieces for wider exposure.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Streamlined Operations for Sustainable Success
Challenges
"Our company has been working with LanternSol for a little over a year and he has quickly become an integral part of our team. They run our SEO, our ABM campaigns, and he recently built our new website on Shopify. Jay has helped increase our conversion rates, key word rankings, etc. Jay is easy to work with, he does an incredible job distilling information for our team, and he is a driving force in making our business more data driven and efficient. I have learned a lot working with Jay as his primary point of contact at our company and I know I will learn a lot more as we continue to work together."
James Eichner - CSO
The Challenge
Sana Packaging’s challenge was wanting to grow organically to get more traffic, and also better understand where their traffic sources are coming from. Lastly, as they were starting to grow, they wanted to streamline invoicing and purchasing processes vs manual systems they currently had in place.
LanternSol took over for their SEO. This was a blended attack of onpage technical SEO (e.g. improving the way the website “talks” with Google and search engines, as well as shaping content creation and getting backlinks to those pieces for wider exposure.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Streamlined Operations for Sustainable Success
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REDESIGN BEYOND AESTHETICS
TARGET
CHALLENGE
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PROPOSAL
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We removed that friction by making clarity a priority. Each product features a descriptive title, visible price, and compatibility tags. Icons highlight key features. Building customer confidence before they even reach color or quantity options.
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Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Streamlined Operations for Sustainable Success
Challenges
The Challenge
"Our company has been working with LanternSol for a little over a year and he has quickly become an integral part of our team. They run our SEO, our ABM campaigns, and he recently built our new website on Shopify. Jay has helped increase our conversion rates, key word rankings, etc. Jay is easy to work with, he does an incredible job distilling information for our team, and he is a driving force in making our business more data driven and efficient. I have learned a lot working with Jay as his primary point of contact at our company and I know I will learn a lot more as we continue to work together."
Sana Packaging’s challenge was wanting to grow organically to get more traffic, and also better understand where their traffic sources are coming from. Lastly, as they were starting to grow, they wanted to streamline invoicing and purchasing processes vs manual systems they currently had in place.
Challenges
Custom Website Built
LanternSol took over for their website development to build a site that convert, and utilize the benefits of a modern day CMS (Shopify). Integral in the entire process was making sure we could capture on the companies main ethos for sustainability, while also setting up best practices for conversion and customer retention.
$90,000
$180,000
The Challenge
Challenges
22.4 AVG Keyword Ranking Growth
The Challenge
per click
It's not just about spending, it's about strategy. We didn't just throw more money at the problem. We scaled the brand by making every dollar smarter. We cut waste, improved ad quality, and built a strategic foundation that turned a stagnant account into a high-performing growth engine. This wasn't just optimization—it was a complete business turnaround.
