Sana Packaging
Streamlined Operations for Sustainable Success
SHOPIFY DEVELOPMENT + CRO
"Our company has been working with LanternSol for a little over a year and he has quickly become an integral part of our team. They run our SEO, our ABM campaigns, and he recently built our new website on Shopify. Jay has helped increase our conversion rates, key word rankings, etc. Jay is easy to work with, he does an incredible job distilling information for our team, and he is a driving force in making our business more data driven and efficient. I have learned a lot working with Jay as his primary point of contact at our company and I know I will learn a lot more as we continue to work together."
James Eichner - CSO
The Challenge
Sana Packaging’s challenge was wanting to grow organically to get more traffic, and also better understand where their traffic sources are coming from. Lastly, as they were starting to grow, they wanted to streamline invoicing and purchasing processes vs manual systems they currently had in place.
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Custom Website Built
LanternSol took over for their website development to build a site that convert, and utilize the benefits of a modern day CMS (Shopify). Integral in the entire process was making sure we could capture on the companies main ethos for sustainability, while also setting up best practices for conversion and customer retention.
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22.4 AVG Keyword Ranking Growth
LanternSol took over for their SEO. This was a blended attack of onpage technical SEO (e.g. improving the way the website “talks” with Google and search engines, as well as shaping content creation and getting backlinks to those pieces for wider exposure.
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End-To-End Goal Conversion For Clean Analytics
Without understanding your data, it's impossible to know what's really driving the results. We implemented end-to-end conversion tracking so we could better understand the various touch points customers experienced in their lifecycle, and honing in on which channels to double down on.
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