A vegan face lift for a magical brand
"LanternSol was very patient to understand what my goals were. He was super quick to deliver to very tight timescales and accommodating of my numerous changes while I consulted with my team. He also had interesting new ideas which we implemented. Would highly recommend and use again. Thank you very much."
The Challenge
Custom Website Built
Improve Organic Traffic
End-To-End Goal Conversion For Clean Analytics
A vegan face lift for a magical brand
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.
"LanternSol was very patient to understand what my goals were. He was super quick to deliver to very tight timescales and accommodating of my numerous changes while I consulted with my team. He also had interesting new ideas which we implemented. Would highly recommend and use again. Thank you very much."
The Challenge
Custom Website Built
Improve Organic Traffic
End-To-End Goal Conversion For Clean Analytics
A vegan face lift for a magical brand
Challenges
"LanternSol was very patient to understand what my goals were. He was super quick to deliver to very tight timescales and accommodating of my numerous changes while I consulted with my team. He also had interesting new ideas which we implemented. Would highly recommend and use again. Thank you very much."
Ekwy - Founder
The Challenge
Equi wanted a facelift for their brand and a way to engage with shoppers with a new means — subscriptions. Because Equi wasn't allowing users to make repeat subscription purchases on their products, they were leaving a lot of money on the table.
Combining strategies to shape the website as good as possible to improve their SEO and the way Google and customer interact with it: extensive keyword research, HTML header optimization, GSC troubleshoot, internal linking, off-page link building.
Performance by area
SEO strategies led to 615% growth in top 10 keyword rankings.
We consistently hit & exceeded the monthly ROAS goal for the account
We consistently hit & exceeded the monthly ROAS goal for the account
A vegan face lift for a magical brand
Challenges
"LanternSol was very patient to understand what my goals were. He was super quick to deliver to very tight timescales and accommodating of my numerous changes while I consulted with my team. He also had interesting new ideas which we implemented. Would highly recommend and use again. Thank you very much."
Ekwy - Founder
The Challenge
Equi wanted a facelift for their brand and a way to engage with shoppers with a new means — subscriptions. Because Equi wasn't allowing users to make repeat subscription purchases on their products, they were leaving a lot of money on the table.
Combining strategies to shape the website as good as possible to improve their SEO and the way Google and customer interact with it: extensive keyword research, HTML header optimization, GSC troubleshoot, internal linking, off-page link building.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
A vegan face lift for a magical brand
Challenges
"LanternSol was very patient to understand what my goals were. He was super quick to deliver to very tight timescales and accommodating of my numerous changes while I consulted with my team. He also had interesting new ideas which we implemented. Would highly recommend and use again. Thank you very much."
Ekwy - Founder
The Challenge
Equi wanted a facelift for their brand and a way to engage with shoppers with a new means — subscriptions. Because Equi wasn't allowing users to make repeat subscription purchases on their products, they were leaving a lot of money on the table.
Combining strategies to shape the website as good as possible to improve their SEO and the way Google and customer interact with it: extensive keyword research, HTML header optimization, GSC troubleshoot, internal linking, off-page link building.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
A vegan face lift for a magical brand
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REDESIGN BEYOND AESTHETICS
TARGET
CHALLENGE
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PROPOSAL
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We removed that friction by making clarity a priority. Each product features a descriptive title, visible price, and compatibility tags. Icons highlight key features. Building customer confidence before they even reach color or quantity options.
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Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
A vegan face lift for a magical brand
Challenges
The Challenge
"LanternSol was very patient to understand what my goals were. He was super quick to deliver to very tight timescales and accommodating of my numerous changes while I consulted with my team. He also had interesting new ideas which we implemented. Would highly recommend and use again. Thank you very much."
Equi wanted a facelift for their brand and a way to engage with shoppers with a new means — subscriptions. Because Equi wasn't allowing users to make repeat subscription purchases on their products, they were leaving a lot of money on the table.
Challenges
Custom Website Built
We implemented a complete revamp of the website to help highlight some of the unique advantage points of the product. In additional, we created the functional components for bold subscription purchases.
$90,000
$180,000
The Challenge
Challenges
Improve Organic Traffic
The Challenge
per click
It's not just about spending, it's about strategy. We didn't just throw more money at the problem. We scaled the brand by making every dollar smarter. We cut waste, improved ad quality, and built a strategic foundation that turned a stagnant account into a high-performing growth engine. This wasn't just optimization—it was a complete business turnaround.
