Equi

A vegan face lift for a magical brand

WEB RE-DESIGN & SHOPIFY DEVELOPMENT

"LanternSol was very patient to understand what my goals were. He was super quick to deliver to very tight timescales and accommodating of my numerous changes while I consulted with my team. He also had interesting new ideas which we implemented. Would highly recommend and use again. Thank you very much."

Ekwy - Founder

The Challenge

Equi wanted a facelift for their brand and a way to engage with shoppers with a new means — subscriptions. Because Equi wasn't allowing users to make repeat subscription purchases on their products, they were leaving a lot of money on the table.
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Custom Website Built

We implemented a complete revamp of the website to help highlight some of the unique advantage points of the product. In additional, we created the functional components for bold subscription purchases.
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Improve Organic Traffic

Combining strategies to shape the website as good as possible to improve their SEO and the way Google and customer interact with it: extensive keyword research, HTML header optimization, GSC troubleshoot, internal linking, off-page link building.
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End-To-End Goal Conversion For Clean Analytics

Without understanding your data, it's impossible to know what's really driving the results. We implemented end-to-end conversion tracking so we could better understand the various touch points customers experienced in their lifecycle, and honing in on which channels to double down on.
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Equi

A vegan face lift for a magical brand

Tib Bar Guy offers Innovative Fitness Equipment Designed for Home & Comercial Gyms.
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.
Needs
WEB RE-DESIGN & SHOPIFY DEVELOPMENT
Industry
Wellness and Fitness

"LanternSol was very patient to understand what my goals were. He was super quick to deliver to very tight timescales and accommodating of my numerous changes while I consulted with my team. He also had interesting new ideas which we implemented. Would highly recommend and use again. Thank you very much."

Ekwy - Founder

The Challenge

Equi wanted a facelift for their brand and a way to engage with shoppers with a new means — subscriptions. Because Equi wasn't allowing users to make repeat subscription purchases on their products, they were leaving a lot of money on the table.
No items found.

Custom Website Built

No items found.

Improve Organic Traffic

Combining strategies to shape the website as good as possible to improve their SEO and the way Google and customer interact with it: extensive keyword research, HTML header optimization, GSC troubleshoot, internal linking, off-page link building.
No items found.
No items found.

End-To-End Goal Conversion For Clean Analytics

Without understanding your data, it's impossible to know what's really driving the results. We implemented end-to-end conversion tracking so we could better understand the various touch points customers experienced in their lifecycle, and honing in on which channels to double down on.
No items found.

Heading

This is some text inside of a div block.
Equi

A vegan face lift for a magical brand

Needs
Industry

Challenges

"LanternSol was very patient to understand what my goals were. He was super quick to deliver to very tight timescales and accommodating of my numerous changes while I consulted with my team. He also had interesting new ideas which we implemented. Would highly recommend and use again. Thank you very much."

Ekwy - Founder

The Challenge

Equi wanted a facelift for their brand and a way to engage with shoppers with a new means — subscriptions. Because Equi wasn't allowing users to make repeat subscription purchases on their products, they were leaving a lot of money on the table.

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Increase in Conversions
+390%
Enhancement in ROAs
+281%
Email Revenue Achieved
+$280k
Request a Quote for Your Project

Combining strategies to shape the website as good as possible to improve their SEO and the way Google and customer interact with it: extensive keyword research, HTML header optimization, GSC troubleshoot, internal linking, off-page link building.

Performance by area

ATTRIBUTED REVENUE GROWTH
+130%
Keywords in Top 10
+365%
BACKLINKS GROWTH
+26.09%
CONV. VALUE ADDED
$170K+
in Revenue

SEO strategies led to 615% growth in top 10 keyword rankings.

COST
$79.2K
PURCHASES / SALES
$79.2K
CONV. VALUE
$79.2K
CONV. VALUE / COST
4.66

We consistently hit & exceeded the monthly ROAS goal for the account

ATTRIBUTED REVENUE GROWTH
+85%
YoY
BOUNCE RATE REDUCTION
-41.83%
SPAM RATE REDUCTION
-22.59%
Total Attributed Revenue
+$366K

We consistently hit & exceeded the monthly ROAS goal for the account

Equi

A vegan face lift for a magical brand

Needs
Industry

Challenges

"LanternSol was very patient to understand what my goals were. He was super quick to deliver to very tight timescales and accommodating of my numerous changes while I consulted with my team. He also had interesting new ideas which we implemented. Would highly recommend and use again. Thank you very much."

Ekwy - Founder

The Challenge

Equi wanted a facelift for their brand and a way to engage with shoppers with a new means — subscriptions. Because Equi wasn't allowing users to make repeat subscription purchases on their products, they were leaving a lot of money on the table.

Total Revenue form Ads
$30M
Overall ROAs
5.34x
Google Ads Conversions
+1300%
Increase in Conversions
+390%
Enhancement in ROAs
+281%
Email Revenue Achieved
+$280k
Request a Quote for Your Project

Combining strategies to shape the website as good as possible to improve their SEO and the way Google and customer interact with it: extensive keyword research, HTML header optimization, GSC troubleshoot, internal linking, off-page link building.

Performance by area

AD SPEND
+1,677%
CONVERSIONS
+1,365%
REVENUE GENERATED
+$15M
ROAS
6.10

Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.

AD SPEND
$3.2M
CONVERSIONS
26,832
REVENUE GENERATED
+$14M
ROAS
4.30

Creative testing on Meta Ads boosted engagement and ROAS.

Equi

A vegan face lift for a magical brand

Needs
Industry

Challenges

"LanternSol was very patient to understand what my goals were. He was super quick to deliver to very tight timescales and accommodating of my numerous changes while I consulted with my team. He also had interesting new ideas which we implemented. Would highly recommend and use again. Thank you very much."

Ekwy - Founder

The Challenge

Equi wanted a facelift for their brand and a way to engage with shoppers with a new means — subscriptions. Because Equi wasn't allowing users to make repeat subscription purchases on their products, they were leaving a lot of money on the table.

No items found.
Increase in Conversions
+390%
Enhancement in ROAs
+281%
Email Revenue Achieved
+$280k
Request a Quote for Your Project

Combining strategies to shape the website as good as possible to improve their SEO and the way Google and customer interact with it: extensive keyword research, HTML header optimization, GSC troubleshoot, internal linking, off-page link building.

Performance by area

AD SPEND
+1,677%
CONVERSIONS
+1,365%
REVENUE GENERATED
+$15M
ROAS
6.10

Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.

AD SPEND
$3.2M
CONVERSIONS
26,832
REVENUE GENERATED
+$14M
ROAS
4.30

Creative testing on Meta Ads boosted engagement and ROAS.

Equi

A vegan face lift for a magical brand

Needs
Industry

REDESIGN BEYOND AESTHETICS

The site isn’t just visually bold — it was designed to feel easy, intuitive, and engaging. Everything flows naturally, helping visitors explore, connect, and take action without friction.

TARGET

Creating a bold and unique site that breaks away from generic templates.

CHALLENGE

Making the site intuitive for customers to navigate while keeping it simple for the client to manage.

PROPOSAL

Adding floating elements inspired by gaming chaos, showcasing product protection.

Performance by area

AD SPEND
+1,677%
CONVERSIONS
+1,365%
REVENUE GENERATED
+$15M
ROAS
6.10

Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.

AD SPEND
$3.2M
CONVERSIONS
26,832
REVENUE GENERATED
+$14M
ROAS
4.30

Creative testing on Meta Ads boosted engagement and ROAS.

Don't leave conversions on the table!

Let's build your growth machine together.
Let’s Talk
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