Equi
A vegan face lift for a magical brand
WEB RE-DESIGN & SHOPIFY DEVELOPMENT
"LanternSol was very patient to understand what my goals were. He was super quick to deliver to very tight timescales and accommodating of my numerous changes while I consulted with my team. He also had interesting new ideas which we implemented. Would highly recommend and use again. Thank you very much."
Ekwy - Founder
The Challenge
Equi wanted a facelift for their brand and a way to engage with shoppers with a new means — subscriptions. Because Equi wasn't allowing users to make repeat subscription purchases on their products, they were leaving a lot of money on the table.
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Custom Website Built
We implemented a complete revamp of the website to help highlight some of the unique advantage points of the product. In additional, we created the functional components for bold subscription purchases.
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Improve Organic Traffic
Combining strategies to shape the website as good as possible to improve their SEO and the way Google and customer interact with it: extensive keyword research, HTML header optimization, GSC troubleshoot, internal linking, off-page link building.
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End-To-End Goal Conversion For Clean Analytics
Without understanding your data, it's impossible to know what's really driving the results. We implemented end-to-end conversion tracking so we could better understand the various touch points customers experienced in their lifecycle, and honing in on which channels to double down on.
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