Different buyers, different needs
A $200 flooring order and a $20,000 commercial quote require different buying paths. Brands like GrytFit need one site to support both, from checkout to specifications and freight details.
We partner with established fitness and wellness product brands to scale sales. We bring paid media, SEO, email, and website improvements together around your next stage of growth.

Brands we’ve worked with
A $200 flooring order and a $20,000 commercial quote require different buying paths. Brands like GrytFit need one site to support both, from checkout to specifications and freight details.
Triple Whale’s Meta ads benchmarks show a median order value of $112.65 for Sports & Outdoors but a conversion rate of 1.28%, below the 1.53% overall benchmark. Buyers take time to compare products, space requirements, and delivery costs.
25%
nearly, year over year on Amazon
Jungle Scout’s gym and fitness market report found that revenue for these products on Amazon grew nearly 25% year over year. Premium brands need to make clear what buyers get for a higher price, including quality, warranty, and service.
Buying equipment or choosing flooring can take more than one visit. We connect your marketing and website to help buyers find your products, compare options, and move toward a purchase or quote.
Explore our growth marketing services.
Performance Max, Shopping, and non-brand Search catch buyers already comparing, while creator video and influencer whitelisting put the brand in feeds they trust.
Technical fixes, product and category content, and steady link building add up month over month.
Product pages and content should answer questions about dimensions, materials, intended use, and delivery costs. We prioritize the information customers need to choose between products.
A homeowner may be ready to check out, while a facility buyer needs specifications, freight details, and sales support.
GrytFit’s Shopify rebuild addressed both buying paths.
Retargeting and email keep relevant products in view, follow up on abandoned carts, and introduce related products after a purchase.
GrytFit's Klaviyo flows returned $70,344 in 15 weeks. APEX Fitness grew monthly email and SMS revenue from $65,446 to $252,883.
01 / 04

We ran Performance Max, Search, Shopping, YouTube, and Demand Gen on Google, with prospecting, dynamic product ads, and retargeting on Meta, testing creator and review video against UGC angles.

We built the Shopify store, then added email and SMS, SEO, and paid media across Google, Microsoft, Meta, influencer whitelisting, and Reddit. In June 2026, we carried the brand through its rebrand and domain migration.

We rebuilt GrytFit’s Shopify store and implemented technical SEO, product content, conversion improvements, and Klaviyo email flows.

We supported organic growth through keyword research, heading improvements, Search Console troubleshooting, internal linking, link building, and content.
Demos, construction details, and footage of equipment in use help buyers assess the product. We review health and body composition claims against platform policies. For SMRTFT, we tested video, carousel, and UGC formats and ran creator and review videos with named partners.
Influencer whitelisting lets us run paid ads through a creator’s own account, with their permission, so the ads appear under their name. It’s part of how both SMRTFT and APEX Fitness scaled.
For brands serving commercial customers, checkout sales alone do not show the full picture. Quote requests also need to be tracked to understand how the website supports commercial sales.
We prioritize equipment dimensions and compatibility, flooring thickness, and delivery requirements so buyers can assess whether a product fits their space and needs.
We explain what materials, construction, warranty coverage, and customer support add to the purchase, with those details alongside the price and specifications.
We track AI citations alongside search rankings and organic traffic to monitor the brand’s visibility across search and AI answers.
It depends on your website’s condition, current marketing performance, and the work needed. For GrytFit, work began in September 2025, the rebuilt site launched on January 15, 2026, and organic progress was measurable by February. Existing ad campaigns may show changes sooner, while SEO and website rebuilds generally require more time.
Yes. GrytFit’s Shopify store serves homeowners buying flooring online and commercial customers requesting quotes. We support both buying paths with clear product information, specifications, freight details, and access to sales support.
We focus creative on product features, demos, and footage of customers using the product. During campaign planning, we review ad copy and landing pages against platform policies to reduce the risk of ads being rejected.