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Trusted by 500+ Global Brands Since 2015

Fitness and health brands have made over $50M with us.

We partner with established fitness and wellness product brands to scale sales. We bring paid media, SEO, email, and website improvements together around your next stage of growth.

$50M+
generated for fitness and health brands
5.39x
blended ROAS across nearly five years with SMRTFT
$15M+
generated with APEX Fitness, formerly The Tib Bar Guy
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Woman lifting dumbbells outdoors under a blue sky

Brands we’ve worked with

SMRTFTAPEX FitnessGrytFitAthletic AnnexEquiptKidStrongMidwest Gym SupplyBullworkerSMRTFTAPEX FitnessGrytFitAthletic AnnexEquiptKidStrongMidwest Gym SupplyBullworkerSMRTFTAPEX FitnessGrytFitAthletic AnnexEquiptKidStrongMidwest Gym SupplyBullworkerSMRTFTAPEX FitnessGrytFitAthletic AnnexEquiptKidStrongMidwest Gym SupplyBullworker

What can slowyour brand’s growth

$200flooring order
$20,000commercial quote

Different buyers, different needs

A $200 flooring order and a $20,000 commercial quote require different buying paths. Brands like GrytFit need one site to support both, from checkout to specifications and freight details.

$112.65median order value
1.28%
Sports & Outdoors
1.53%
overall benchmark

Higher order values, lower conversion rates

Triple Whale’s Meta ads benchmarks show a median order value of $112.65 for Sports & Outdoors but a conversion rate of 1.28%, below the 1.53% overall benchmark. Buyers take time to compare products, space requirements, and delivery costs.

25%

nearly, year over year on Amazon

More marketplace competition

Jungle Scout’s gym and fitness market report found that revenue for these products on Amazon grew nearly 25% year over year. Premium brands need to make clear what buyers get for a higher price, including quality, warranty, and service.

How we scalefitness andhealth brands

Buying equipment or choosing flooring can take more than one visit. We connect your marketing and website to help buyers find your products, compare options, and move toward a purchase or quote.

Explore our growth marketing services.

Run paid media built for buyers who compare before they buy

Performance Max, Shopping, and non-brand Search catch buyers already comparing, while creator video and influencer whitelisting put the brand in feeds they trust.

Performance MaxShoppingnon-brand Searchcreator videoinfluencer whitelisting
5.39xblended ROAS
$5.92Min managed spend
SMRTFT

Build organic into a revenue channel

Technical fixes, product and category content, and steady link building add up month over month.

Domain RatingSMRTFT
9
34
APEX Fitness
36.5%of total revenue

Help buyers make informed comparisons

Product pages and content should answer questions about dimensions, materials, intended use, and delivery costs. We prioritize the information customers need to choose between products.


dimensionsmaterialsintended usedelivery costs

Support online orders and commercial quotes

A homeowner may be ready to check out, while a facility buyer needs specifications, freight details, and sales support.

A homeownercheck out
A facility buyerspecifications, freight details, and sales support

GrytFit’s Shopify rebuild addressed both buying paths.

Follow up while buyers decide

Retargeting and email keep relevant products in view, follow up on abandoned carts, and introduce related products after a purchase.

$70,344in 15 weeks
$65,446$252,883

GrytFit's Klaviyo flows returned $70,344 in 15 weeks. APEX Fitness grew monthly email and SMS revenue from $65,446 to $252,883.

Featured case studies

SMRTFT photography
SMRTFT

Premium fitness equipment brand SMRTFT partnered with us to scale its paid advertising over 56 months.

$31.8M
in revenue from ads at 5.39x blended ROAS, on $5.92M of managed spend.
$17.6M
of that from Google Ads at 6.80x ROAS.
934
Domain Rating grew from 9 to 34, with monthly organic revenue peaking at $357,451.

We ran Performance Max, Search, Shopping, YouTube, and Demand Gen on Google, with prospecting, dynamic product ads, and retargeting on Meta, testing creator and review video against UGC angles.

Results acrossfitness and health

Fitness and health brands
$50M+Revenue generated
SMRTFT
5.39xBlended ROAS over 56 months
APEX Fitness
$18.1M+Cumulative Shopify total sales
APEX Fitness
8.41xGoogle Ads ROAS
GrytFit
8.2xIncrease in top 10 keyword rankings
Athletic Annex
196.08%Increase in organic search traffic

How industry experienceshapes our work

  • Plan ad creative around product value and platform policies

    Demos, construction details, and footage of equipment in use help buyers assess the product. We review health and body composition claims against platform policies. For SMRTFT, we tested video, carousel, and UGC formats and ran creator and review videos with named partners.

  • Put ads behind accounts buyers already trust

    Influencer whitelisting lets us run paid ads through a creator’s own account, with their permission, so the ads appear under their name. It’s part of how both SMRTFT and APEX Fitness scaled.

  • Track quote requests alongside online purchases

    For brands serving commercial customers, checkout sales alone do not show the full picture. Quote requests also need to be tracked to understand how the website supports commercial sales.

  • Answer product-specific questions before checkout

    We prioritize equipment dimensions and compatibility, flooring thickness, and delivery requirements so buyers can assess whether a product fits their space and needs.

  • Give buyers reasons to pay more

    We explain what materials, construction, warranty coverage, and customer support add to the purchase, with those details alongside the price and specifications.

  • Include AI discovery in visibility tracking

    We track AI citations alongside search rankings and organic traffic to monitor the brand’s visibility across search and AI answers.

Frequently asked questions

It depends on your website’s condition, current marketing performance, and the work needed. For GrytFit, work began in September 2025, the rebuilt site launched on January 15, 2026, and organic progress was measurable by February. Existing ad campaigns may show changes sooner, while SEO and website rebuilds generally require more time.

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conversions
on the table!

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