Organic Search Traffic Increased by 196.08%

Challenge & Early Steps

Athletic Annex aimed to grow organically by driving more traffic, improving interaction with website visitors, and ultimately increasing sales. As their business expanded, they recognized the need to optimize their online presence for better visibility and engagement. The challenge was not only to attract more visitors but also to ensure a seamless, user-friendly experience that would encourage conversions.

196.08% Growth in Organic Traffic

185.71% Increase in Organic Keywords

Combining strategies to shape the website for optimal SEO performance, LanternSol focused on extensive keyword research, HTML header optimization, GSC troubleshooting, internal linking, and off-page link building. By taking over the SEO, we implemented a combined approach to enhance on-page technical SEO, improve the website's communication with Google, and boost content creation and backlink efforts for wider exposure. After one year of working together, we achieved a 15.38% increase in Ahrefs Domain Rating, a 185.71% increase in organic keywords, and a 238.27% increase in keywords ranking in the top 10. Organic search traffic grew by 196.08%, and backlinks increased by 26.67%, leading to a significant overall improvement in the website's SEO performance.