Paid Media Director

At Lantern Sol, we’re a dynamic, multicultural team of developers, designers, project managers, and SEO experts dedicated to building exceptional e-commerce websites on Shopify. We’ve helped companies generate over $100 million in e-commerce sales, developed 500+ custom websites and apps, and have been featured speakers on Shopify and Amazon.

Shape the future of commerce – Your work will directly impact businesses worldwide.

Flexible work environment – Work from anywhere, set your own schedule.

Join a thriving global team – Collaborate with top talent across multiple time zones.

Professional growth – Stay ahead with continuous learning opportunities and challenging projects.

We’re looking for a Paid Media Director to lead paid media strategy, creative strategy, performance, and team development across our growing portfolio of e-commerce clients.

What You’ll Do

• Lead paid media strategy and execution across Meta Ads, Google Ads, and other relevant platforms.
• Develop, launch, optimize, and scale campaigns based on client goals and performance data.
• Lead creative strategy for paid media, developing compelling ad angles, hooks, concepts, messaging, and testing frameworks based on customer insights, market trends, performance data, and platform behavior.
• Identify creative opportunities and translate performance insights into new concepts, angles, formats, and iterations that can improve acquisition performance.
• Build and manage creative testing systems designed to generate high-volume, high-quality creative and continuously identify winning concepts.
• Work closely with designers, copywriters, video editors, and other creative partners to turn strategic concepts into performance-driven ads.
• Explore and implement AI-powered creative workflows to increase the speed, volume, and efficiency of creative production, using tools such as Higgsfield, ElevenLabs, and other emerging AI platforms.
• Monitor key metrics including ROAS, CAC, CPA, CTR, CVR, AOV, and MER.
• Manage budgets and identify opportunities to improve efficiency and scale.
• Analyze performance using tools such as Meta Ads Manager, Google Ads, GA4, Shopify, Triple Whale, and Looker Studio.
• Develop testing strategies across audiences, creatives, offers, landing pages, messaging, and campaigns.
• Lead and mentor Paid Media Specialists, providing feedback, coaching, and quality control.
• Work closely with Account/Project Managers, designers, copywriters, developers, and other marketing specialists.
• Join client meetings, present performance insights, and communicate strategic recommendations.
• Manage all paid media client work in ClickUp, ensuring tasks, owners, timelines, estimates, statuses, and supporting documentation remain accurate and up to date.
• Help build and improve paid media processes, SOPs, reporting, creative testing frameworks, and best practices.
• Identify opportunities to improve operational workflows and use AI and automation to streamline research, analysis, creative production, reporting, and campaign management.

What We’re Looking For

• 4+ years of paid media/performance marketing experience.
• Strong hands-on experience with Meta Ads and Google Ads.
• Proven experience managing paid media for Shopify, DTC, or e-commerce brands.
• Strong understanding of full-funnel acquisition and performance marketing.
• Strong creative strategy skills, with the ability to develop ad angles, hooks, concepts, messaging, and creative testing strategies that drive performance.
• A strong understanding of what makes creative effective across paid social platforms and how to translate customer insights and performance data into new creative ideas.
• Experience building or managing creative testing and production workflows at scale.
• Strong proficiency integrating AI tools into paid media workflows, including content and creative generation, campaign analysis, identifying optimization opportunities, research, and workflow automation—while applying strategic judgment and validating outputs.
• Familiarity with AI creative tools such as Higgsfield, ElevenLabs, or similar platforms is highly valued.
• Strong analytical and problem-solving skills.
• Experience managing budgets and scaling campaigns.
• Previous experience leading, mentoring, or managing a paid media team.
• Excellent communication and client-facing skills.
• Ability to work independently in a fast-paced, remote agency environment.
• Experience with TikTok Ads, Klaviyo, Google Tag Manager, Triple Whale, or Looker Studio is a plus.

🌸 The Ideal Candidate

You are a strategic, creative, and data-driven paid media leader who understands that modern performance marketing is increasingly driven by creative.

You know how to look at performance data, customer behavior, and market trends and turn those insights into strong creative angles, concepts, and testing opportunities.

You are equally comfortable thinking strategically and building the systems needed to execute at scale.

You understand how to use AI, automation, and emerging creative tools to increase production volume without sacrificing quality or strategic judgment.

You can balance creative thinking, performance optimization, operational excellence, and team leadership while taking ownership of both client growth and team development.