Conversion Rate Optimization (CRO)
More visitors can become customers. We refine your site layout and flow to turn clicks into revenue.
Since 2015, Lantern Sol has been helping unleash the true growth potential of many brands. As industry experts, we design, develop, and optimize e-commerce stores.
We've worked with over 500+ Brands, have planted 100s of search terms on the homepage of Google, and helped companies do over $113M+ in online sales and counting!
Every optimization we make is more than a design tweak, it’s focused on improving how users move, engage, and convert. When you work with Lantern Sol, you get:
Well send over a complete onboarding guide and share document for how to provide access to channels we'll need to conduct the audit.
We begin with a comprehensive CRO Audit, assessing various aspects of your website and user experience to uncover barriers hindering conversions.
You choose implementation. You can implement changes or engage us for optimization.
If you choose us for post-audit design, we implement recommended optimizations for seamless enhancement.
Additionally, we provide A/B Testing as a stand-alone service. Select from testing or direct changes, aligning with your goals.
Lantern Sol is seriously talented when it comes to graphic design. They have an incredible eye for detail and a knack for turning ideas into something that looks amazing. Working with them was super easy—they really know their stuff. Highly recommend!
@grace
Lantern Sol graciously accepted the challenge of helping two young-at-heart seniors build a logo, a website, and online store selling soap! Determined to make our vision a reality, they endured a myriad of questions and requests for changes with patience and grace. They taught us about Shopify and ShipStation.. and made our vision come to life!
grandgoatsoap.com
Thanks to LanternSol's work, the client saw an increase in average order value, site performance, and mobile experience. The team excelled at project management, communicated clearly, and proved flexible and accommodating to changes. Their professionalism and reliability made them a great partner.
786cosmetics.com
Lantern Sol has built two websites for me. They do a terrific job. I got complements regularly about the site. I also use them for SEO and they are really helping the business grow.
@martinphol
Wonderful company to work with! Very efficient and on top of things through the whole process. Can’t wait to work with them again!
katiecorleyart.com
Lantern Sol is seriously talented when it comes to graphic design. They have an incredible eye for detail and a knack for turning ideas into something that looks amazing. Working with them was super easy—they really know their stuff. Highly recommend!
@grace
Lantern Sol graciously accepted the challenge of helping two young-at-heart seniors build a logo, a website, and online store selling soap! Determined to make our vision a reality, they endured a myriad of questions and requests for changes with patience and grace. They taught us about Shopify and ShipStation.. and made our vision come to life!
grandgoatsoap.com
Thanks to LanternSol's work, the client saw an increase in average order value, site performance, and mobile experience. The team excelled at project management, communicated clearly, and proved flexible and accommodating to changes. Their professionalism and reliability made them a great partner.
786cosmetics.com
Lantern Sol has built two websites for me. They do a terrific job. I got complements regularly about the site. I also use them for SEO and they are really helping the business grow.
@martinphol
Wonderful company to work with! Very efficient and on top of things through the whole process. Can’t wait to work with them again!
katiecorleyart.com
Lanter Sol did a fantastic job redesigning our product pages. They were prompt to respond and always willing to make adjustments quickly. The new design is clean, user-friendly, and perfectly matches our brand. Their professionalism and clear communication made the entire process smooth and stress-free.
@rachelefacundo
LanternSol's efforts led to a significant increase in social media engagement and brand presence across multiple platforms for the client. The team was creative, precise, and transparent. Moreover, their collaborative, flexible, and client-focused approach made them seamless to work with.
onpointcustoms.com
Lantern Sol completely transformed our brand with their web design services. They go above and beyond and are super communicative. I cannot recommend them enough and will definitely be working with them in the future.
@kyleerenouf
Lantern Sol did an amazing job building the website for Crew Golf. The team was professional, responsive, and delivered exactly what I had in mind. Huge shoutout to Samantha—she was organized, communicative, and a pleasure to work with. Highly recommend!
@brianshanley
LanternSol delivered an awesome website, helping the client turn their idea into something tangible. The team's project management approach was thorough, responsive, and timely. Moreover, LanternSol was patient with the client's requests and focused on delivering what the client wanted.
lakelifemafia.com
Jay and his team were able to determine what was needed to resolve our website issues for a very affordable price. The communication with Lantersol has been so efficient, and we look forward to their services going forward. Thank you so much!
@yvetterisk
Lanter Sol did a fantastic job redesigning our product pages. They were prompt to respond and always willing to make adjustments quickly. The new design is clean, user-friendly, and perfectly matches our brand. Their professionalism and clear communication made the entire process smooth and stress-free.
@rachelefacundo
LanternSol's efforts led to a significant increase in social media engagement and brand presence across multiple platforms for the client. The team was creative, precise, and transparent. Moreover, their collaborative, flexible, and client-focused approach made them seamless to work with.
onpointcustoms.com
Lantern Sol completely transformed our brand with their web design services. They go above and beyond and are super communicative. I cannot recommend them enough and will definitely be working with them in the future.
@kyleerenouf
Lantern Sol did an amazing job building the website for Crew Golf. The team was professional, responsive, and delivered exactly what I had in mind. Huge shoutout to Samantha—she was organized, communicative, and a pleasure to work with. Highly recommend!
@brianshanley
LanternSol delivered an awesome website, helping the client turn their idea into something tangible. The team's project management approach was thorough, responsive, and timely. Moreover, LanternSol was patient with the client's requests and focused on delivering what the client wanted.
lakelifemafia.com
Jay and his team were able to determine what was needed to resolve our website issues for a very affordable price. The communication with Lantersol has been so efficient, and we look forward to their services going forward. Thank you so much!
@yvetterisk
Lantern Sol is seriously talented when it comes to graphic design. They have an incredible eye for detail and a knack for turning ideas into something that looks amazing. Working with them was super easy—they really know their stuff. Highly recommend!
@grace
Lantern Sol graciously accepted the challenge of helping two young-at-heart seniors build a logo, a website, and online store selling soap! Determined to make our vision a reality, they endured a myriad of questions and requests for changes with patience and grace. They taught us about Shopify and ShipStation.. and made our vision come to life!
grandgoatsoap.com
Thanks to LanternSol's work, the client saw an increase in average order value, site performance, and mobile experience. The team excelled at project management, communicated clearly, and proved flexible and accommodating to changes. Their professionalism and reliability made them a great partner.
786cosmetics.com
Lantern Sol has built two websites for me. They do a terrific job. I got complements regularly about the site. I also use them for SEO and they are really helping the business grow.
@martinphol
Wonderful company to work with! Very efficient and on top of things through the whole process. Can’t wait to work with them again!
katiecorleyart.com
Lantern Sol is seriously talented when it comes to graphic design. They have an incredible eye for detail and a knack for turning ideas into something that looks amazing. Working with them was super easy—they really know their stuff. Highly recommend!
@grace
Lantern Sol graciously accepted the challenge of helping two young-at-heart seniors build a logo, a website, and online store selling soap! Determined to make our vision a reality, they endured a myriad of questions and requests for changes with patience and grace. They taught us about Shopify and ShipStation.. and made our vision come to life!
grandgoatsoap.com
Thanks to LanternSol's work, the client saw an increase in average order value, site performance, and mobile experience. The team excelled at project management, communicated clearly, and proved flexible and accommodating to changes. Their professionalism and reliability made them a great partner.
786cosmetics.com
Lantern Sol has built two websites for me. They do a terrific job. I got complements regularly about the site. I also use them for SEO and they are really helping the business grow.
@martinphol
Wonderful company to work with! Very efficient and on top of things through the whole process. Can’t wait to work with them again!
katiecorleyart.com
Lanter Sol did a fantastic job redesigning our product pages. They were prompt to respond and always willing to make adjustments quickly. The new design is clean, user-friendly, and perfectly matches our brand. Their professionalism and clear communication made the entire process smooth and stress-free.
@rachelefacundo
LanternSol's efforts led to a significant increase in social media engagement and brand presence across multiple platforms for the client. The team was creative, precise, and transparent. Moreover, their collaborative, flexible, and client-focused approach made them seamless to work with.
onpointcustoms.com
Lantern Sol completely transformed our brand with their web design services. They go above and beyond and are super communicative. I cannot recommend them enough and will definitely be working with them in the future.
@kyleerenouf
Lantern Sol did an amazing job building the website for Crew Golf. The team was professional, responsive, and delivered exactly what I had in mind. Huge shoutout to Samantha—she was organized, communicative, and a pleasure to work with. Highly recommend!
@brianshanley
LanternSol delivered an awesome website, helping the client turn their idea into something tangible. The team's project management approach was thorough, responsive, and timely. Moreover, LanternSol was patient with the client's requests and focused on delivering what the client wanted.
lakelifemafia.com
Jay and his team were able to determine what was needed to resolve our website issues for a very affordable price. The communication with Lantersol has been so efficient, and we look forward to their services going forward. Thank you so much!
@yvetterisk
Lanter Sol did a fantastic job redesigning our product pages. They were prompt to respond and always willing to make adjustments quickly. The new design is clean, user-friendly, and perfectly matches our brand. Their professionalism and clear communication made the entire process smooth and stress-free.
@rachelefacundo
LanternSol's efforts led to a significant increase in social media engagement and brand presence across multiple platforms for the client. The team was creative, precise, and transparent. Moreover, their collaborative, flexible, and client-focused approach made them seamless to work with.
onpointcustoms.com
Lantern Sol completely transformed our brand with their web design services. They go above and beyond and are super communicative. I cannot recommend them enough and will definitely be working with them in the future.
@kyleerenouf
Lantern Sol did an amazing job building the website for Crew Golf. The team was professional, responsive, and delivered exactly what I had in mind. Huge shoutout to Samantha—she was organized, communicative, and a pleasure to work with. Highly recommend!
@brianshanley
LanternSol delivered an awesome website, helping the client turn their idea into something tangible. The team's project management approach was thorough, responsive, and timely. Moreover, LanternSol was patient with the client's requests and focused on delivering what the client wanted.
lakelifemafia.com
Jay and his team were able to determine what was needed to resolve our website issues for a very affordable price. The communication with Lantersol has been so efficient, and we look forward to their services going forward. Thank you so much!
@yvetterisk
Step 1 is to get access to key assets (analytics, website, email, ad channels, etc). After that, we conduct a thorough analysis on your entire funnel— both the website itself, but also your means of driving traffic (eg SEO, ad campaigns, etc). After that, we summarize our findings in a detailed report that includes specific examples and references for how to optimize your conversion rate.
We let the data do the talking. Each website is different, and thereby, their performance problems are different. As part of our analysis, we will be pointing out if this is mostly UI/UX related, traffic related, or something else.
We’ve built 600+ websites and helped brands process over $100,000,000 in e-commerce sales. All of our strategies and approaches are driven from over a decade of experience in growing and optimizing stores like yours.
Yes. This is a key component in being data-driven and as objective and factual as possible. Keep in mind that for statistically meaningful results, you will want 50k+ visits on an AB test. If you are under that threshold, we can still perform AB tests, but it isn’t always advisable as you can mistake signal for noise.
We do this through analytic tools and 3rd party apps such as Lucky Orange or Hotjar.
We assess if this is a traffic issue (eg if you are sending low quality traffic with low purchase intent), or a UI/UX issue. Depending on the our findings, we provide detailed instructions on how to reduce bounce rate and improve conversion.
Yes. Every website is unique and different, and so rather than a cookie cutter response, we provide detailed and tailored recommendations to your business.
Yes. Our research has found that 70-80% of traffic is typically mobile. Reviewing your mobile website experience is a key component of our research and recommendations.
This is included as part of our overall CRO process. We assess both from the UI/UX standpoint, as well as reviewing if your abandon cart email series can be improved.
